Alternative Accommodations Worldwide has marked an necessary milestone in its world enlargement technique, with the Ascend assortment now with greater than 400 distinctive properties worldwide. Identified for its cured portfolio of boutique, historic and unbiased resorts lodges, the Asce assortment continues to draw vacationers on the lookout for distinctive and unique stays with an area contact.
Ascend assortment: from the business first to the worldwide drive
Run in 2008 as the primary “smooth model” within the hospitality business, the Asnd assortment was a change of play, which maintains unbiased lodges to keep up its identification whereas benefiting from the dimensions and assist of an necessary resort group. At present, it has grown to 423 open properties on six continents, with greater than 70 extra lodges within the pipe. The model skilled a 40% improve within the complete rely of rooms worldwide in 2024 in comparison with the earlier 12 months, which displays the rising demand for personalised journey experiences.
As a part of its evolution, the model is now formally often known as the “Ascend Assortment”, accompanied by a sublime new emblem. The renewed visible identification emphasizes each “ascend” and “assortment”, underlining the twin mission of the model: provide excessive stays and have a good time the distinctive character of every property.
The worldwide footprint reaches new locations
The latest enlargement efforts have introduced the Ascend assortment to a powerful vary of excessive -interest journey locations. The brand new openings in 2024 embody vibrant city facilities and leisure escapes reminiscent of Washington, DC; Park Metropolis, Utah; Vancouver; Mexico Metropolis; and Queensland, Australia. The model has additionally left its mark in South America, signing a resort in Calama, Chile, an rising tourism door in direction of the Atacama desert of one other world.
Mark ShalalaSenior Vice President of Unique Brandas Growth in Alternative Accommodations, highlighted the significance of the 400 properties model. “Reaching greater than 400 properties within the Asce assortment is greater than a milestone; it’s a clear signal of the rising alternative for homeowners,” he mentioned. He emphasised the rising visibility and revenue potential of the model, particularly because it expands to new and fascinating markets.
Present experiences of distinctive friends
What distinguishes the Ascend assortment is its dedication to supply experiences that transcend the everyday resort keep. From ice sculpted rooms to southern hospitality, these properties embody the regional tradition whereas assembly the expectations of the standard and luxury of recent vacationers.
- Ice Resort – Kiruna, Sweden: A world -renowned resort absolutely constituted of ice and snow, providing friends the uncommon alternative to sleep in sculpted and frozen suites or go for a comfortable villa with winter panoramic views.
- Antwerp 64 – Mexico Metropolis, Mexico: A sublime design resort positioned in probably the most fashionable neighborhoods within the metropolis, combining the modern type with entry to historic reference factors and cultural locations.
- Copperhill Mountain Lodge – Åre, Sweden: Situated in one of many major ski areas of Europe, this unique hostel combines Scandinavian rustic attraction with spectacular views of the Swedish desert.
- Inn in I’on – Mount nice, South Carolina: Situated close to Charleston, this majestic inn affords a peaceable retreat filled with southern attraction and architectural magnificence.
- St. Charles Coach Home – New Orleans, Louisiana: As soon as a automotive dealership of the early twentieth century, this reinvented boutique resort channels the native historical past and tradition, passes from the French neighborhood.
Expertise, flexibility and franchisee assist
The success of the Ascend assortment can be accredited to the strong Alternative Accommodations infrastructure for franchisees. The homeowners profit from a versatile working mannequin and a set of highly effective instruments reminiscent of Choicemax for revenue optimization, ChoiceEdge for visitor reserves and choiceadvantage for property administration. These methods assist lodges to rapidly adapt to altering markets whereas staying targeted on providing excellent visitor experiences.
The group has additionally invested in digital updates, together with a renewed utility of ChoiceHotels.com and cellular, launched in December 2024. These updates contributed to a 16% improve in direct reserves for luxurious properties. Mixed with enhancements within the award -winning program for privileges of selection, vacationers now have simpler entry than ever to e book greater than 180,000 rooms within the luxurious portfolio, together with these of the Ascend assortment.
Megan BrumagimVice President of Manufacturers Upscale in Alternative Accommodations, captured the spirit of the model: “In a saturated marketplace for cookie cutter lodges, Asce affords experiences as friends yearn increasingly.” He added that the model permits homeowners to arrange excessive stays with out sacrificing their imaginative and prescient, guaranteeing that every ascending property is separated.
As the worldwide urge for food grows as a consequence of boutique lodging and led by expertise, the Asce assortment is ready to turn out to be a fair larger participant on unique journeys, providing a convincing mixture of individuality, consolation and world entry for each homeowners and friends.