The Classic Kaartinen and Kuusela retailer obtained the retail prize. Photograph: Liisa Hietanen, Finlish Trend Awards
The Finland style awards shone in a deserved consideration to the Finnish fashion on Friday, Could 23, 2025 in Helsinki. The winners represented a mix of established style manufacturers and new rising abilities. Right this moment, native designers are gaining recognition for his or her robust concentrate on sustainability, id and a brand new sense of group: growing clothes that not solely look good, but in addition inform important tales.
The awards have been introduced in six classes: new expertise, scale, model, retail sale, magnificence and style images. As well as, three particular awards have been awarded: the Trend For Happiness Award in collaboration with Helsinki Companions, the Sustainability Motion Award with the Laboratory and High quality Arts Design Institute and the Hyvon Prize for Innovation within the Textile Business in Cooperation with the Kaute Basis.
“The Finnish style business is stuffed with expertise, creativity and nice manufacturers. The recognition of Finland style awards underlines how necessary the success tales are highlighting,” he mentioned Miia KoskiCEO of Juni Communication, the corporate that organizes the gala. “Finnish style is thought for sustainability, prime quality conceptual collections, younger gifted designers and progressive manufacturers. In Finnish Trend Awards, we give the very best style and Finnish designers of the classes of recent abilities to innovation.”
Increasing to worldwide markets
The dimensions of scale, which acknowledges worldwide progress, was organized in collaboration with Zalando. This 12 months’s winner was Marimekko.
“We’re proud to current as soon as once more the size prize and acknowledge the outstanding journey of a very iconic Finn Fabio Tree, Basic Supervisor of Benelux and Nordics in Zalando.
“Finland is a crucial marketplace for us, full of world creativity, innovation and potential. As an organization that connects greater than 52 million lively clients in 25 European markets with native and worldwide manufacturers, Zalando undertakes to permit style manufacturers reminiscent of Marimekko European “. “.” “
A expertise celebration
The brand new expertise award, in affiliation with stockmann of Finnish malls, acknowledged an rising designer who stands out for his creativity. The winner was TUULI-TYTTI KOIVULA, An internationally award -winning style and printing designer who graduated from the College of Aalto and has labored with the principle international style homes.
“For us in stockmann, style means rather more than garments: it’s a type of self -expression and a approach of discovering magnificence in on a regular basis life. We don’t imagine in disposable tradition or mass market traits,” he mentioned Tia RantanenStockmann Advertising and marketing Director. “Supporting younger designers isn’t just an funding in the way forward for style, it’s a choice promoted by values: a dedication to understand fastidiously elaborate and unbiased aesthetics as an alternative of disposable style. That’s the reason we assist designers as Tuuli-Tytti Koivula, not just for the nice of style, however for a bolder future.”
Honoring a robust model development and background expertise
The model award went to VAINA rising model carefully linked to the inventive scene in Helsinki and gaining reputation in Europe and Asia.
The sweetness award acknowledges the expertise behind the scene in make-up. The winner was Miika Kemplainen, A veteran of the worldwide style scene that not too long ago contributed to Eurovision Finnish candidate Erika Vikman’s Inventive staff.
Shops and communities that form cities
The retail prize went to the Helsinki classic retailer Kaartinen and Kuusela. Along with making the round financial system elegant, they’re recognized to contain males in sustainable purchases.
The style images award was awarded to Jens session who was acknowledged for redefining style pictures with a robust visible narration. The 26 -year -old Zitting represents a brand new wave of Finnish inventive scene and works with the very best designers and Finnish artists.
Three particular awards
Trend for Happiness Award (with Helsinki Companions): awarded to Lilja the labelA model of sustainable swimsuits recognized for its swimming golf equipment promoted by the group which have expanded past Finland.
Sustainability Motion Award (with Institute of Design and High quality Arts): awarded to LuggageAn equipment producer that mixes multidisciplinary sustainability with worthwhile worldwide companies.
The Hyvon Prize for innovation within the textile business (with the Kaute Basis) helps the textile business by yearly rewarding an innovation that’s primarily based or makes use of analysis and promotes sustainability and renewal. The Hyvon award is awarded to a product, service, idea or course of that strengthens the Finnish textile business and is scalable for broader use. The Winner Studio Shade coloration this 12 months and its new model Creepy Mark all packing containers.
“When the founder Aarne Karelian He was requested about Hyvon’s secret, he would reply with a phrase: product growth, ”he mentioned Jenni KarjalainenConsultant of the Particular Fund of Karjalainen.
“The Hyvon Prize continues this legacy, supporting innovation and renewal within the Finnish textile business. Studio Shade Structural is an inspiring instance of interdisciplinary R&D within the lengthy -term interdisciplinary with a big industrial potential. We’re proud to current the primary HYVON prize to this innovation primarily based on progressive nanostructures that improves sustainability in textiles.”
Worldwide Jury
The lists and winners have been chosen and voted by a global jury that included:
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Krzysztof J. LukasikDesign Director, Bottega Veneta
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Salon HEIKKIArtistic Director, mm6
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Kieran lengthyDirector, Amos Rex
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Leena KarppinenSenior Public Relations Supervisor, Helsinki Companions
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Sofie FuchsModel Supervisor, 1664 SinEbrychoff
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PIRJO KääriäinenDesign and Materiality Professor, College of Aalto
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Frilander AinoTradition reporter, Helsingin Sanomat
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Fabio TreeZalando
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Tia RantanenStockmann
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Tytti-Lotta I hopeLaboratory Design Institute
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Koski Miia, Juni communication
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Jani Niipolajournalist
Extra data and press pictures
Leena Karppinen
Senior Supervisor, Helsinki Companions
leena.karppinen@helsinkipartners.com
Companions
Finland Trend Awards members embrace: Zalando, Stockmann, Helsinki Companions, Kaute Basis, Lab Institute of Design, Finland Corridor, 1664 Blanc and SinEbrychoff. The awards are a part of style at Helsinki Trend Week.
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