Hyatt Accommodations Company has launched a brand new model, No hyatt scriptmarking the most recent incorporation into its rising portfolio of important parts. Designed for vacationers on the lookout for spontaneity and genuine native taste, this unique assortment type model affords a versatile operational mannequin for unbiased resorts and small wallets that search to affix the Hyatt system whereas retaining its particular person character.
With out Hyatt script it adapts to fulfill the rising world demand for adaptive reuse and pleasant conversion choices. Greater than 40 resorts are already in lively discussions to affix the model. Every property will replicate its personal distinctive identification whereas offering the consistency and a spotlight related to the identify of Hyatt. The model affords entry to Hyatt world Loyalty program, which now consists of greater than 56 million members worldwide.
A versatile type expertise assortment for house owners and friends
Hyatt’s with out script launch admits Hyatt’s steady evolution to develop in a number of model portfolios and market segments. With a lightweight working mannequin and fewer model requirements, with out script permits house owners to take care of their design and repair individuality whereas acquiring the size and scope of Hyatt’s world infrastructure.
And HansenHead of Improvement of America in Hyatt, emphasised the worth proposition: “The Hyatt model with out script is just not a versatile path to affix the Hyatt system whereas providing the dependable and prime quality expertise that friends anticipate from Hyatt.”
Key Hyatt advantages with out script:
- Versatile model requirements for adaptive reuse and conversions
- Entry to world Hyatt distribution and loyalty applications
- Model assist with decrease operational restrictions
- Alternative for unbiased resorts to retain a novel identification
The brand new model is a part of a broader technique to deepen the dedication of friends and diversify affords in 5 outlined wallets of the Hyatt model: important parts, life-style, luxurious, even and unbiased.
The approach to life portfolio expands with new openings
Hyatt’s life-style portfolio grew by greater than 11% within the room depend between the primary quarter of 2024 and the primary quarter of 2025. The portfolio is thought for its daring design, vibrant gastronomic experiences and culturally wealthy programming. Greater than 30 new properties and three,500 rooms have been added throughout this era, together with resorts beneath Normal, Standardx and Bunkhouse manufacturers.
The members of World of Hyatt can now win and alternate factors in lots of of those resorts, together with key places in New York, Ibiza, London and Bangkok. The formation of the brand new Hyatt life-style group, led by LOVE LALVANIIts goal is to enhance Hyatt’s management on this phase with an strategy to immersive experiences and modern ideas.
Subsequent openings of life-style resorts (2025–2026):
| Resort | Location | Opening |
|---|---|---|
| Thompson Miami Seashore | USA | P3 2025 |
| Thompson Shanghai Expo | Porcelain | Nov 2025 |
| Andaz Lisbon | Portugal | P4 2025 |
| Andaz Turks & Caicos | Caribbean | Early 2026 |
| Andaz Gold Coast | Australia | 2026 |
| Thompson Sevilla | Spain | 2026 |
The luxurious portfolio grows with model residences and world resorts
The Hyatt luxurious portfolio, which incorporates Park Hyatt, Alila, Miraval and the Hyatt not linked assortment, noticed greater than 5% development within the room yr after the primary quarter of 2025. The model continues to prioritize the transformative properly -being, the experiences promoted by the excessive -end design and life by means of its increasing assortment of the gathering of the gathering of the gathering of the growth of the growth of the growth of the growth of the growth of the gathering of the gathering of the gathering of the gathering of the gathering of the gathering Model residences.
Hyatt presently has greater than 50 open model residential initiatives or in course of. These embrace current releases reminiscent of commonplace residences in Lisbon and the following developments in Mexico Metropolis, Miami and Asia. The demand for model residential affords has elevated, with personal property experiences tailored to Hyatt’s luxurious hospitality requirements.
Notable luxurious openings on the horizon:
- Park Hyatt Los Cabos (Summer season 2025)
- Park Hyatt Kuala Lumpur (August 2025)
- On 20 (250).
- Miraval The Purple Sea (Fourth Quarter 2025)
- Park Hyatt Mexico Metropolis (2026)
- Park Hyatt Cancun (2026)
- The Barai – The Unbound Assortment, Thailand (July 2026)
Tina necrasonWorld Chief of Branded Residential at Hyatt, mentioned: “Born from Hyatt’s luxurious expertise, the Hyatt residential portfolio affords extraordinary life experiences with Hyatt’s world -renowned manufacturers in probably the most fascinating locations on the earth.”
With the strategic development within the important parts, the approach to life and the posh segments, Hyatt continues to broaden its mark worldwide whereas adapting to the expectations of evolving vacationers and property fashions. By improvements reminiscent of Hyatt script and a steady funding in hospitality directed by expertise, Hyatt is reworking how friends journey, keep and stay all through the world.