The French vogue home Jacquemus has been related to Mount-Carlo Société des Bains de Mer for seasonal collaboration with Mount-Carlo Seashore Membership.
Via October 7, activation marks the primary large-scale hospitality integration of Jacquemus in Monte-Carlo.
Within the heart of the collaboration there’s a reinvention of the historic Pier and Pool Café del Seashore Membership, now designed within the unique palette of banana yellow, white of coconut milk and graphic black stripes.
The visible id, extracted straight from the “La Croisière” assortment of the model introduced in January 2025, applies to Suneds, Parasols, seashore towels and occasional furnishings, making a cohesive and extremely instagrammable visitor expertise.
Along with the transformation of the design, two unique Jacquemus boutiques inside the Seashore Membership have been opened. Boutique interiors have a renewal drawing, one other from Matisse, complemented by furnishings and books that evoke the area of provision so liked by the designer.
Activation is a part of a broader evolution in Monte-Carlo Seashore, which has lately suffered a number of strategic enhancements, together with the popularity of Michelin stars from its Elsa restaurant, the launch of New Padel Courts and the subsequent restaurant openings.
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