Saturday, Could 24, 2025
Jamaica Tourism Minister, Hon Edmund Bartlett, lately made a historic announcement concerning the appointment of the legendary Sprinter Usain Bolt because the Nation’s World Tourism Ambassador. This prestigious function positions Bolt to function the official consultant of the colourful tradition of Jamaica and the affluent tourism trade on the worldwide stage. The choice displays a deep recognition of Bolt’s extraordinary affect not solely because the quickest man on this planet but in addition as a cultural icon that has performed an vital function within the configuration of Jamaica’s worldwide picture.
Bolt, which has world data within the sprints of 100 meters and 200 meters, has expressed his enthusiasm for the brand new function that reaffirms his pure ardour and his love for his nation. It can lead worldwide advertising campaigns that spotlight the seashores, tradition and resort trade of Jamaica, benefiting from its international recognition to draw key market guests worldwide.
The Jamaica Vacationer Board (JTB), based in 1955, is the Nationwide Tourism Company of Jamaica primarily based within the capital of Kingston. JTB places of work are additionally present in Montego Bay, Miami, Toronto and London. The consultant places of work are present in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is residence to among the finest lodging, sights and repair suppliers on this planet that proceed to obtain a outstanding international recognition. In 2025, TripAdvisor® labeled Jamaica as the perfect honeymoon vacation spot #13, the perfect culinary vacation spot #11 and the perfect cultural vacation spot #24 of the world. In 2024, Jamaica was declared ‘Vacation spot of the Major Cruise of the World’ and ‘Major World Vacation spot’ for the fifth consecutive yr by the World Journey Awards, which additionally appointed the JTB the ‘Major Vacationer Board of the Caribbean’ for the 17th consecutive yr.
Jamaica gained six Travvy Awards, together with a gold for the ‘Finest Program of the Academy of Journey Brokers’ and Silver for ‘Finest Culinary Vacation spot – Caribbean’ and ‘Finest Tourism Board – Caribbean’. Future additionally acquired bronze recognition for the ‘Finest Future – Caribbean’, ‘Finest Marriage ceremony Vacation spot – Caribbean’ and ‘Finest honey -moon vacation spot – Caribbean’. As well as, Jamaica acquired a Travelage West Wave award for the ‘Worldwide Tourism Board that gives the perfect assist of the Journey Advisor’ for a 12th time that establishes data.
The director of Tourism, Donovan White stated that “the worldwide attractiveness of Usain is just not preceded for any Jamaican determine. His assist for Jamaica as a vacation spot has weight that conventional advertising merely can not match. We hope that this affiliation considerably impuls our vacationer numbers and worldwide profile.”
Dash’s legend will function a cultural ambassador, selling Jamaican music and traditions in worldwide occasions and thru digital platforms and international media and occasion commitments. The measure is predicted to enhance Jamaica’s international presence whereas offering concrete advantages for tourism.
The appointment of Bolt as an envoy of worldwide tourism is historic and extremely symbolic. Underline the notable contributions he has made by elevating Jamaica’s presence worldwide. His document actions and his charismatic character have transcended sports activities, which makes it a long-lasting image of Jamaican vitality, vitality and heat. The Ministry of Tourism acknowledges that its steady dedication to the promotion of Jamaica presents an incomparable alternative to amplify the wealthy cultural heritage and pure fantastic thing about the island to a large worldwide viewers.
In its new capability, Bolt will lead promotional efforts designed to point out Jamaica’s distinctive presents, from its spectacular seashores and luxurious landscapes to its vibrant music, cooking and traditions. These efforts will likely be delivered by means of an integral and totally built-in digital marketing campaign that goals to contain potential vacationers worldwide, inspiring them to expertise first -hand Jamaica magic. As well as, Bolt will take part in key appearances and occasions, lending its international profile and its charisma to strengthen the Jamaica tourism model and encourage the rise in visits.
Minister Bartlett emphasised the significance of formalizing Bolt’s function, stating that, though Usain has been seen for a very long time because the unofficial Jamaica ambassador resulting from his extraordinary athletic achievements and his magnetic character, this new place formally acknowledges the impression he has had on the promotion of Jamaica. He commented: “This citation formalizes what the world already is aware of: that Usain embodies the spirit, resistance and excellence that defines Jamaica.” Bartlett additionally careworn that Bolt’s affect extends far past the athletic observe, positioning it as a robust pressure to form Jamaica’s future and financial progress by means of tourism.
