Paul & Shark launches kidswear

Paul & Shark is now additionally attending the youngest viewers with their first assortment of kids.

The Italian model launched its first Junior assortment for kids from 4 to 16 years previous, Paul & Shark introduced on Friday, Might 30, 2025. Created in affiliation with the kids’s specialist Altana Società Profit, the gathering debuted for the SS26 season. This growth of the product vary is a part of the corporate’s integral growth technique.

“The launch of the Junior line is a vital step for us and demonstrates the nice work we’re doing commercially and by way of communication,” mentioned Paul & Shark govt director Andrea Dini. “We’re more and more a world and full model, geared toward males, girls and now additionally kids and adolescents, providing them elegant and excessive -performance whole appears to be like with a pure Italian type.”

For its youngest prospects, Paul & Shark focuses on items fabricated from supplies akin to cotton and linen, in addition to a lightweight blue, inexperienced and orange palette, impressed by the ocean and its environment. The vary extends from equipment to outer clothes and contains knitted garments, poles, t -shirts, pants and swimsuits.