New York, Could 15, 2025 (Globe Newswire) – Prefereted Motels & Resorts, the most important unbiased motels model on the planet that represents greater than 600 motels in 80 nations, at the moment launched its first Luxurious journey report – A complete research of luxurious shopper traits developed in affiliation with the Harris survey. The findings affirm that the need to journey remains to be strong, with luxurious vacationers who plan a mean of eight leisure journeys this yr, together with three worldwide journeys, and greater than half they hope to spend extra on journeys than in 2024.
The Luxurious Journey Report of Prefered Motels & Resorts reveals that at the moment’s wealthy vacationers are investing not solely cash however on their journeys. Luxurious vacationers are searching for immersive and cured experiences that really feel private and sturdy, avoiding generic presents produced by mass in favor of authenticity and emotional connection.
He Luxurious journey report Determine The 5 rising forces of luxurious journeys, declaring a brand new period of expectations:
1. Journeys Beige-Fixing It’s the Trade Consideration Name
Luxurious vacationers transfer away from equality in design, service and expertise.Virtually 70% say that trendy luxurious motels have misplaced their soul as a consequence of standardization. The emergence of the “Dupe tradition” and the itineraries pushed by the algorithm have fed a wave of “vacation spot disappointment”, the place cities and stays really feel indistinguishable. As we speak’s wealthy traveler longs for the unrepeatable: locations that excite, environments that shock and expertise rooted in individuality. Virtually three quarters say that they won’t pay the luxurious variations that they really feel generic.
2. Inherited moments are the brand new luxurious forex
Luxurious is much less about accumulation, it’s transformation. As we speak’s wealthy vacationers search for uncommon and genuine experiences that basically change their worldview and create lasting recollections. Greater than 4 out of 5, privileged info connections unlock probably the most unforgettable journey moments and 64% favor to navigate a vacation spot with the Native Council as an alternative of concierge providers and digital guides pushed by AI.
three. Therapeutic is the brand new luxurious normal
Therapeutic is now as important because the 5 -star service. On 90% of luxurious vacationers say that the very best journeys really feel effortlessly, however are made by specialists.with 89% expresses curiosity in seeing native allure mirrored in motels. Journey advisors are the brand new vitality corridors, with 84% of respondents agree that a trusted journey advisor is extra worthwhile than limitless Web analysis.
four. Heritage is the brand new border
Luxurious vacationers don’t wish to observe the story, they wish to be a part of it. Greater than 90% search experiences that immerse them in historical past and tradition.favoring the rooms wealthy in heritage. Additionally, with 71% multigenerational journey planning in 2025The demand continues to extend for spacious lodging that encourage reference to one another and their very own household roots.
5. Fidelization packages are life and customization strains
Amid financial pressures and rising prices, loyalty has change into extra worthwhile than ever. For 82% of luxurious vacationers, loyalty packages are crucial to ensure the standard of the lodgewhereas nearly Two thirds say that an incredible previous keep leads repeated reserves. As we speak’s loyalty isn’t transactional: it’s deeply private, pushed by human contact, customization and constant excellence.
“The Luxurious Journey Report of Prefered Motels & Resorts deepens our understanding of the desires in fixed evolution of luxurious vacationers, which is a essential step to strengthen authenticity and spotlight the distinctive and cured experiences that may be discovered all through our international portfolio,” stated Lindsey Ueberroth, govt director of most well-liked motels and resorts. “We’re guided by an ethos that celebrates an unbiased spirit, transformative experiences, and we proceed to supply genuine and memorable stays by our ideology of” believing on journeys. “Via the report, we hope to encourage important experiences that resonate with the luxurious journey set.”
The Luxurious Journey Report was performed by Harris’s survey on behalf of the popular motels and resorts from February to March 2025, amongst greater than 500 wealthy American vacationers. The respondents complied with the factors that embrace an annual household earnings of greater than $ 250,00zero, a minimum of $ 1 million in complete property and a minimal expenditure of $ 10,00zero on leisure journeys yearly.
Discover the whole findings of Luxurious Journey Report 2025 in
Preferedhotels.com/theluxurytravelreport
About most well-liked motels and resorts
Prefereted Motels & Resorts is the most important unbiased motels model, which represents greater than 600 motels, residents, residences and distinctive lodge teams in 80 nations. Via their cured international collections, most well-liked motels and resorts connects demanding vacationers with the distinctive luxurious hospitality expertise that meets their life and elegance preferences for every event. Every property throughout the portfolio maintains top quality requirements and incomparable service ranges required by the built-in high quality assure program of most well-liked motels and is derived. The lodge rewards program I Preferry, Prefered Residences℠, Prefered Delight℠ and Prefered Golf ™ provide worthwhile advantages for vacationers searching for a novel expertise. For extra info, go to Preferedhotels.com.
