Superdrug is increasing to the dominion of trend. The well being and sweetness retailer has launched 60 trend manufacturers in his on-line market, diversifying his purchasing expertise and complementing his present vary.
Among the many manufacturers debut these of Wrangler, Pink Vanilla, Jack & Jones and Nike, whereas the classes cowl males, ladies and youngsters, all accessible in a class devoted to the Superdrug digital commerce platform.
The corporate mentioned it had chosen the labels as a result of its recognition, with the extra goal of profiting from excessive demand classes, comparable to massive -scale garments.
It’s primarily based on the net + offline plan of Superdrug, a digital technique aimed toward serving to the retailer to take care of the rhythm of the evolutionary retail panorama by means of the creation of a unified buy expertise and the combination of bodily and on-line platforms.
In a press release saying the information, the corporate’s industrial director, Simon Comins, mentioned: “We all know that this initiative addresses the demand of consumers along with our steady dedication to supply a number of inclusive and broader merchandise by offering them with one of the best buy expertise.
“This motion is not going to solely strengthen our place as a reference vacation spot for a variety of non-public care merchandise and way of life, however will even current a brand new alternative to attach with a big and extremely compromised buyer base that already loves these manufacturers, unlocking a brand new potential for on-line progress.”