The marketing campaign to refresh to Pepsi’s recreation celebrates the evolution of soccer by assembly legends equivalent to Pelé, David Beckham and Ronaldinho together with right this moment’s stars, together with Alexia Putlellas and Leah Williamson. The marketing campaign reimagates iconic Pepsi soccer adverts, completely mixing nostalgia with fashionable expertise. He highlights the rising affect of feminine soccer, whereas paying tribute to the inheritance of sport. By means of the movie story and thru stars collaborations, Pepsi strengthens its lengthy -term reference to soccer tradition, generations and inspiration of the sport. The marketing campaign is each a tribute to the historical past of soccer and a name to embrace its subsequent period.
Source link