Carlsberg celebrates the 20th anniversary of the legendary Istanbul miracle of Liverpool FC, with a restricted version miracle. The marketing campaign brings collectively the legends Liverpool Jerzy Dudek, Sami Hyypiä and Vladimír Šmicer, who performed key roles within the UEFA Champions League remaining, the place Liverpool organized a dramatic return from Three-Zero towards AC Milan to win penalties. The miracle can, designed in Liverpool Pink and Carlsberg Inexperienced, have crucial time within the match. The marketing campaign features a quick movie, social media activations and retail promotions, strengthening Carlsberg’s lengthy -term partnership with Liverpool FC.
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