Paris – With Willy Chavarria, Alain Paul and Zomer among the many 5 finalists of his Grand Prix, the 2025 Andam Style Prize is consolidating its place as a ceremony of initiation for many who depart a model within the style scene of the French capital.
Chavarria made an extravagant debut in Paris through the male season of January, marking his tenth anniversary with a present filled with stars with J Balvin, Becky G, Tokischa and Ozuna on the catwalk.
They full the collection of two names that might be so acquainted for the multitude of the Paris Style Week as for many who observe the annual expertise showcase: the Belgian designer Meryll Rogge, who was a finalist final yr, and Egonlab, who received the Pierre Bergé Prize in 2021.
They have been among the many 11 finalists that emerged from about 400 functions in all awards.
Compeating for this yr’s Pierre Bergé award, which focuses on the younger French corporations and comes with a bag of 100,000 euros, they’re the designer Burc Akyol, the style label with out gender and sustainable Jeanne Frot and Mouth, a 5 -year male clothes model based by the Bertille and Thomas Mouth couple.
Within the class of equipment, three manufacturers compete for the award of 100,000 euros.
They’re the headquarters -based footwear label, a daily Comme des Garçons collaborator; The Paris Panconesi jewellery model of the Italian designer Marco Panconesi, who illuminate the moon as director of design at Swarovski, and Sarahlevy of the Belgian designer Sarah Levy, higher identified for the avant -garde designs that gave him the general public vote on the Hyères 2019 competition and the inaugural equipment award within the Belgian Style Awards Awards In 2022.
For Nathalie Dufour, the founder and managing director of Andam, this mix of recent names and former finalists among the many 11 competing for the three fundamental awards is a mirrored image of the impulse of the trade, but additionally of the challenges dealing with rising manufacturers.
Lately, deceleration in luxurious spending and the domino impact on retail have left many unbiased names on the sting.
“No matter your degree of growth, whether or not nascent or extra established manufacturers, the necessity for liquidities is a basic situation to ensure your perenity,” Dufour instructed WWD. “The chosen profiles additionally provide an attention-grabbing imaginative and prescient of the completely different financial fashions that may be invented to spotlight and carve an area in a really aggressive trade: B2C technique, area of interest positioning and administered progress, progressive and ecologically dedicated.”
The president of the jury, Sidney Toledano, stated that the jurors had been “notably impressed by the dedication and creativity” of the finalists.
“His skill to current an progressive inventive imaginative and prescient whereas including the issues of our time is an encouraging signal for the way forward for style,” stated style style govt, president of the Institut Français mode of the and fundamental advisor of LVMH Moët Hennessy Louis Vuitton and govt director Bernard Arnault. “Every of them has the potential to proceed supporting steady transformations in our trade and create a constructive affect on each society and the planet.”
He inspired the finalists to reap the benefits of the alternatives introduced by their Andam expertise.
Even earlier than the winners depart with their six -digit monetary subsidies, tutorials and a Swarovski trophy designed by Alexandre Mattiussi, mentor of the Pierre Bergé Prize and the winner of the 2015 Grand Prix and the finalists can reap the benefits of a broad scope assist program.
The 11 finalists could have entry to the Deadstock supplies supplied by Balenciaga and Longchamp, and may take pleasure in privileged entry to the Swarovski exhibition corridor to find Crystal’s inventive prospects.
In the meantime, OTB will execute a workshop on finest practices in sustainable design; Mytheresa will provide a session together with your digital management staff, and tomorrow will aid you optimize your advertising and marketing, gross sales and monetary methods.
As well as, France -based finalists have privileged entry to the Français de la Mode Institut Faculty of Style Faculty Program, and the monetary recommendation of the Institute for Financing of Cinema and Cultural Industries, which helps cultural industries in France.
Created in 1989 by Dufour, with the assist of the French Tradition Ministry and the Defi, a physique that promotes the event of the French style trade, and with the late Pierre Bergé as president, Andam has been a springboard for designers who’ve achieved worldwide recognition.
The earlier winners embrace Viktor & Rolf, Christophe Lemaire, Jeremy Scott and Marine Serre. French designer Louis-Gabriel Nouchi received the 2023 award, with Ester Manas and Duran Lantink receiving the Particular Sub-champion Prize.
Andam-The French acronym for Nationwide Affiliation of the Growth of the Style Arts-is supported by Balenciaga, Bureau Betak, Chanel, Chloé, Fondation Pierre Bergé-Yves Saint Laurent, Galeries Lafayette, Hermès, Kering, Lacoste, Longchamp, LVMH, L’Oréal Paris, end Mytheresa, OTB,. Saint Laurent, Swarovski, Tomorrow, WSN and since this yr, Ami Paris.
The executives of most sponsors are among the many everlasting members of the jury, whose invited members of 2025 embrace Pascal Morand, govt president of the Fédération of the Haute Couture ET of the MODE, Sarah Andelman and the Documentary Director of the Style Loïc Prigent.