eight Korean Manufacturers to Watch at Pitti Uomo 108: Code Korea Highlights

Korea is able to shine in Pitti uomo.

For its 108th version, Pitti Immagine, the organizing company of the male clothes honest, has chosen Korea as its visitor nation.

The honest, which takes place from June 17 to 21, will manage the Code of Korea Code promoted by the Inventive Content material Company of Korea, a authorities company below the Ministry of Tradition and Tourism of South Korea.

The challenge reveals the Korean tradition by means of style, with eight native manufacturers, together with Ajobyajo, Finoacinque, Jagoryu and Montsenu, which can current their collections and supply an integral imaginative and prescient of the Korean type.

As well as, Put up Archive Fencion, an area model additionally promoted by the Inventive Content material Company of Korea, will probably be one of many three designers invited on the honest.

This affiliation highlights the shared aims of the company and Pitti Immagine within the promotion of Korean tradition worldwide and selling worldwide style collaboration.

Right here, WWD highlights the eight Korean manufacturers that debuted its spring 2026 collections on the honest.

Activation It’s a model that expresses Asian subcultures and is impressed by road garments with the mentality of a stranger. The model, based by Kim Se-Hyung in 2016, goals to spotlight Asian minorities and provides them a voice by means of their collections and pictures by which completely different individuals are represented, not skilled fashions.

The model collections have mixing and mixture seems to be and in layers in massive silhouettes, combining completely different supplies and types comparable to punk and skater. The road features a combination of tracksuit pants, jackets, cargo pants and shirts in a grey, beige and black palette, with touches of yellow, purple and white prints. The spring assortment 2026 of Ajobyajo known as “silent mouths, minds shouting”, which embodies the aesthetics of the model’s cultural coexistence.

Shark It’s a shoe model based by designer Angela Lee and the Zuun Kim method in 2019. His title means “as much as 5” in Italian and refers back to the most peak of the heel of the sneakers, which reaches as much as 5 centimeters, prioritizing consolation with out compromising the type.

The gathering features a vary of leather-based sneakers, from moccasins and monk sneakers to flooring, all with gently curved sq. fingers of the model. Most types are adorned with massive or minimalist arches. Pastel tones dominate the palette, with tones of pink, beige, sky blue and white.

The model Jagoryu Craft clothes that use pure dyeing methods and artisanal crafts. His collections have supplies comparable to silk cotton, linen, leather-based and suede and, based on the model’s web site, they solely use materials that worth “effort and naturalness.” The clothes are dyed with components comparable to inexperienced and black tea, and are adorned with ecological and embroidery impressions.

The aesthetics of the model embodies the serenity of nature and the sensitivity of oriental tradition. The fashions present the gathering interacting with nature or posing within the conventional homes of Hanok Korean. The colour palette has horrible tones comparable to brown, beiges, blue and white.

The model man.g has renamed like Man.G StudioMarking a brand new chapter on his journey. The Unisex label combines the aesthetics of the road with traditional tailoring, all represented in a agency black palette. The collections have massive jackets, underwear and refined elements of girls’s clothes, together with clothes, shirts and skirts, infused with the creative graphic particulars of the model.

The brand new model examine is extra subtle and ingenious creativity that strikes away from its previous daring colour id.

The model prepared to be used in Seoul headquarters Montsenu It was based by Park Jun-Beom in 2017, and bears the title of the mix of two Korean phrases, which suggests “dreaming of a brand new world.” The philosophy behind the model is to construct a brand new world the place sustainability is enabled by means of design and know-how. Every assortment with out style evokes imagined landscapes and summary experiences, which embodies the motto of “concord throughout the model” of the model.

Montsenu’s attribute type is characterised by architectural silhouettes, wealthy textures and artisanal ornaments. Dedicated to sustainability, the model builds a round system in its collections, incorporating a head of Lifeless Cycled, recycled supplies and restructured items made from deconstructed clothes, selling acutely aware consumption.

Pahel Louie Loun LoverBased in 2022 by Yun Jun-Hyuk, it goals to redefine the concept of ​​the room by means of customized clothes and layers in layers. The model debuted as one of many 5 designers chosen for the official corridor clothes program in New York Style Week in 2023. Its traditional and British type is mirrored within the collections by means of comfortable materials, terrestrial tones and simple silhouettes.

The model additionally features a small number of dwelling fragrances.

Widespread individuals It was based in 2011 by Jang Hyeong Cheol.

For the subsequent assortment, the founder reviewed the language of the uniforms, disassembled them and restored them. “I begin with what has been forgotten: wrinkled shirts, light seams, objects that have been as soon as cherished and left behind,” stated Hyeong Cheol.

Worth It’s a designer label for males who embodies the idea of “refined deconstruction”, however consists of intricate particulars. The title worth is predicated on the mix of “worth”, which suggests “worth” in Italian, and the letter “n”, which is the abbreviation of “and” that symbolizes connection and growth.

Valuer designs are characterised by silhouettes with gender fluid and sharp finishes and textures. The model explores the connection between form and performance, creating clothes which might be aesthetically and technically nice. With an method to precision and crafts, model designs combine artwork and style.