Copenhagen Trend Week and CIFF be a part of forces to help Nordic expertise

Two important gamers in selling the Copenhagen vogue scene are becoming a member of energy to advertise Scandinavian designers.

The Copenhagen Trend Week (CPHFW) and CIFF (Worldwide Trend Truthful Copenhagen) have introduced a protracted -term strategic alliance. The 2 Danish vogue pillars are advancing with the CPHFW Newtalent program, devoted to supporting essentially the most promising rising Nordic manufacturers within the area.

As a part of this alliance, CIFF turns into an official sponsor of this system and can now set up a number of Newtalent manufacturers in a everlasting exhibition room within the Cuff village.

Younger designers may also profit from an area devoted to the present, along with Trend Week, in addition to improved entry to a world community of consumers, press and business professionals. Assist by way of visibility, industrial improvement and tutoring is deliberate all through your journey, whose worth has not been communicated.

“This collaboration with CFF is a pure step in our mission of supporting Nordic expertise. It permits us to mix cultural visibility with industrial impression at a decisive second in its improvement,” mentioned Cecilie Thorsmark, CEO of Copenhagen Trend Week.

Though there was already a pure dynamic between CPHFW and Cuff, the 2 gamers operated in parallel however complemented one another. Whereas Trend Week centered on the reveals of the catwalks and exhibition designers, CIFF offered the Btob and the industrial dimension, presenting greater than 1,000 marks twice a yr within the pavilions of the Bella Heart, on the outskirts of the Danish capital. This alliance marks the need to group sources and expertise to consolidate Copenhagen’s place because the Nordic vogue capital.

“We’re proud to formalize this collaboration with Copenhagen vogue week. CIFF is greater than a program, it’s an ecosystem the place expertise can develop, join and plan in the long run,” mentioned Sofie Dolva, managing director of this system, in a press launch.

This yr’s Newthalent program contains Anne Sofie Madsen, Bonnetjes and Berner Kühl, in addition to within the new Kettle Atelier, Stem and Taus firms within the One to Watch class. A primary imaginative and prescient of a technology of designers that this alliance intends to advertise far past the borders of Scandinavia.