Copenhagen Style Week and CIFF be part of forces to assist Nordic expertise

Two essential gamers in selling the Copenhagen vogue scene are becoming a member of power to advertise Scandinavian designers.

The Copenhagen Style Week (CPHFW) and CIFF (Worldwide Style Truthful Copenhagen) have introduced a protracted -term strategic alliance. The 2 Danish vogue pillars are advancing with the CPHFW Newtalent program, devoted to supporting essentially the most promising rising Nordic manufacturers within the area.

As a part of this alliance, CIFF turns into an official sponsor of this system and can now manage a collection of Newtalent manufacturers in a everlasting exhibition room within the Cuff village.

Younger designers can even profit from an area devoted to the present, along with Style Week, in addition to improved entry to a world community of patrons, press and trade professionals. Help when it comes to visibility, business growth and tutoring is deliberate all through your journey, whose worth has not been communicated.

“This collaboration with CFF is a pure step in our mission of supporting Nordic expertise. It permits us to mix cultural visibility with business affect at a decisive second in its growth,” mentioned Cecilie Thorsmark, CEO of Copenhagen Style Week.

Though there was already a pure dynamic between CPHFW and Cuff, the 2 gamers operated in parallel however complemented one another. Whereas Style Week targeted on the reveals of the catwalks and exhibition designers, CIFF supplied the Btob and the business dimension, presenting greater than 1,000 marks twice a yr within the pavilions of the Bella Heart, on the outskirts of the Danish capital. This alliance marks the will to group assets and expertise to consolidate Copenhagen’s place because the Nordic vogue capital.

“We’re proud to formalize this collaboration with Copenhagen vogue week. CIFF is greater than a program, it’s an ecosystem the place expertise can develop, join and plan in the long run,” mentioned Sofie Dolva, managing director of this system, in a press launch.

This yr’s Newtalent program consists of Anne Sofie Madsen, Bonnetjes and Berner Kühl, in addition to within the new Kettle Atelier, Stem and Taus firms within the One At Watch class. A primary imaginative and prescient of a era of designers that this alliance intends to advertise far past the borders of Scandinavia.