Translated by
Nazia Bibi Keenoo
Revealed
June 2, 2025
After months of delays in Parliament, the Senate of France is reviewing a invoice on Monday to cease the emergence of speedy vogue. The laws is aimed toward low -cost and brief -lived clothes in large volumes from China, with quick vogue large on the middle of the talk.

Low-cost, low high quality, simple to purchase, extremely polluting and continually renewed: such clothes now flood the market and problem conventional actors within the textile business. However will you lastly regulate your stream with out management in direction of France?
That’s the goal of the invoice beneath debate on Monday night time within the higher home. Initially launched by the legislator of the Horizons Anne-Cécile Violland celebration, the proposal to cut back the environmental affect of the textile business was accredited by the Nationwide Meeting in March 2024, however since then it had stagnated within the Senate. A proper vote is scheduled for Tuesday, June 10.
The issue is pressing. Between 2010 and 2023, the amount of clothes launched within the French market elevated from 2,300 million to three.2 billion models.
In response to the Atmosphere Company of France, ADEME, greater than 48 clothes per particular person are positioned yearly out there, and 35 are discarded each second.
“These speedy vogue giants are invading the market with out management. We have to set up guidelines and hit them as robust as doable,” stated Republican Senator Sylvie Valente Le Hir, who presents the invoice within the Senate.
He additionally denounced what he referred to as an “invasion”, the Agnès Pannier-Runacher ecological transition minister emphasised throughout a go to to the Rodne area on Monday that the textile business is “essentially the most polluting sector on this planet”, notably by way of carbon emissions.
Given this “unstoppable wave” of merchandise “that don’t final”, the minister praised the invoice as “a really daring regulation”, the primary of its variety in Europe, though he acknowledged that “he is not going to resolve all the pieces.”
Geared toward extremely decoupling
Among the many key measures within the invoice is an official definition of “Quick Trend”, with standards based mostly on the amount of manufacturing, the frequency of the rotation of the gathering, the helpful lifetime of the product and the shortage of incentives to restore. The businesses recognized beneath these standards ought to improve client consciousness in regards to the environmental affect of their garments.
The proposal additionally introduces stricter sanctions by means of a revised “bonus map” system that think about environmental overproduction prices.
Nonetheless, variations have emerged between the Nationwide Meeting and the Senate. Whereas the Meeting favors that they hyperlink the sanctions to a brand new environmental labeling system, the Senate, in line with the Authorities, eradicated this reference through the overview of the committee. It prefers standards associated to sturdiness and business practices.
This up to date model goals to handle the “extremely quick” vogue of Asian giants, notably Shein. In response to the relations of the Senate Committee, a framework has been designed to obviously distinguish extremely -granted vogue giants, for whom being a a number of model platform is solely a authorized lagoon, of respectable markets. In doing so, the Senate expects to guard European and French retailers who might have been involuntarily affected by the meeting model, together with chains equivalent to Kiabi, Zara and H&M.

“We’re drawing a transparent line amongst European Specific vogue retailers and extremely quick vogue platforms,” stated Senator Valente Le Hir. “We are going to use an outlined threshold of lists of each day merchandise, to be established by decree, to differentiate between the 2. Specific vogue retailers can launch 50 to 100 new objects per day, whereas extremely quick vogue platforms can launch as much as 10,000, which makes the excellence comparatively simple to formalize.
“In native communities, categorical vogue manufacturers play a task in sustaining purchasing facilities, retail parks and energetic municipal facilities. We wish to help that. These retailers are already topic to regulatory supervision. They aren’t good, however function inside a monitored body. Extremely quick vogue, within the different hand, produces an enormous waste. A low value typically comes with a really excessive value.”
As anticipated, the Senate proposed its personal model of the textual content after the overview of the Committee, which now serves as the idea for this week’s debates within the Higher Home. The senators offered greater than 100 amendments, along with round 15 by the Authorities.
Promoting and lobbying
A number of factors are anticipated to generate an intense debate. The environmental and human rights coalition stops speedy vogue, which incorporates organizations equivalent to Emmaüs and France Nature Atmosphere, warned that the Senate critiques might convert the invoice into “an empty shell with out deterrence”.
One of many key questions will probably be if quick vogue manufacturers should be fully prohibited from promoting.
The vast majority of the Senate, a central-right alliance, has rejected an entire promoting prohibition, arguing that it might violate enterprise freedom and generate constitutional issues. “We wish a regulation that may be quickly carried out,” Valente stated to journalists. “That’s what manufacturers and retailers are asking.” As a dedication, he proposed to limit the prohibition of social networks influencers. Nonetheless, the Authorities helps a complete prohibition and plans to spice up its reinstatement, backed by leftist events.
Behind the scene, legislators have indicated an intense lobbying of quick vogue corporations, notably Shein, who not too long ago appointed former Inside Minister Christophe Castaner for an Advisory Committee on Company Social Duty.
“This distorts the method and creates the impression that hiring a former minister is sufficient to affect legislators. That reveals a poor understanding of how the Senate works,” republican senator Didier Mandelli stated on Monday.
As soon as the invoice approves the Senate, will probably be transferred to a joint committee the place representatives of each cameras will finish the textual content.
With AFP
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