J.Lindeberg to launch first ladies’s vogue assortment subsequent 12 months, teaser marketing campaign begins

J.Lindeberg of Sweden is shifting to ladies’s garments. The Swedish model that’s recognized to date for its ladies’s and girl garments linked to sports activities, however its vogue traces just for males, will launch its first ladies’s vogue assortment in January subsequent 12 months.

The 30 -year -old label mentioned it’s “a key step within the steady evolution of the model in the direction of a life-style model.”

Since 1996, J.Lindeberg has joined the worlds of sport and vogue by his golf, snowboarding and tennis garments and already has a foundation in ladies’s clothes by excessive efficiency collections for these particular sports activities. And he mentioned that the brand new RTW line “is predicated on that impulse, providing an acute and versatile closet designed for contemporary lives in fixed movement.”

We’re instructed that the gathering displays its Roots Scandi “whereas wanting outwards with a progressive and international mentality. It speaks to individuals with excessive expectations, who carry energetic lives and anticipate their garments to replicate that impulse. Every bit is made to assist dynamic routines, from metropolis streets and inventive areas to the membership home, mountains and past.”

Regardless of not being launched worldwide for one more six months, “to construct an early impulse, J.Lindeberg is inflicting the gathering by key international profiles, such because the Georgia Fowler mannequin, I would really like Inglander, Gabrielle Richardson and Stella Xu, which gives an early imaginative and prescient of probably the most distinguished kinds in actual life-style settings.” The whole marketing campaign can be launched nearer to the launch.

The information is available in a 12 months when the model focuses largely on international enlargement. In April, he opened his largest flagship retailer up to now in Seoul, South Korea. With the 5 flooring within the Gangnam district, the brand new area was a major step within the enlargement of the model to the Asian market with South Korea one of many quickest rising markets for each sports activities and vogue, “turning into a strategic location for the final retail funding of J.Lindeberg.”