PARIS – Sarah Burton’s first marketing campaign for Givenchy is the feminine look.
Within the photos, Kaia Gerber performs totally different characters beneath the route of Halina Reijn, higher recognized for guiding “Babygirl”, who had Nicole Kidman as a girl of nice energy that explores her sexual fantasies.
The Dutch actress, author and movie director filmed the marketing campaign and accompanying movies. It additionally seems in one of many photos, kneeling in entrance of Gerber, who’s wearing a white babydoll gown and gold heels, resembling to regulate his pose.
In one other picture, the director’s hand seems within the foreground holding a script, whereas Gerber, with a brief pink gown and black moccasins, seems to be in direction of her. In a 3rd shot, the mannequin and the actress are on the ground with a black lace gown with a pink belt, overlaying her eyes.
“Kaia Gerber and Halina Reijn captured one thing that I like how inventive girls collaborate,” Burton stated in a press release shared solely with WWD. “The concept behind my first marketing campaign for Givenchy was to deal with friendship between a movie director and an actress. He wished to have fun the feminine look.”
Kaia Gerber and Halina Reijn within the Givenchy marketing campaign.
Halina Reijn/courtesy of Givenchy
The British designer introduced his debut assortment for Givenchy in March after spending his total style profession in Alexander McQueen.
“The clothes was wonderful, with out the identical as carried out and instantly fascinating; typically younger and engaging, however usually the top of grownup sophistication. Right here there was a present during which you possibly can really feel how proud the fashions have been to make use of, and all the forged of varied sizes and ages appeared stunning,” stated Miles Socha of WWD in his evaluation.
Earlier than the present, Gerber joked with an Instagram picture of his posing with the black lace gown of the marketing campaign session. He additionally wore a protracted and black model of his small pink gown for the opening night time of “Good Evening and Good Luck” on Broadway in April.
At 23, she already has a sequence of enormous display screen loans, together with “Babylon”, “Bottoms” and “Saturday Evening”, in addition to the SPIN sequence of FX “American Horror Tales”. That is Gerber’s first Givenchy marketing campaign.
Kaia Gerber within the Givenchy marketing campaign.
Halina Reijn/courtesy of Givenchy