Lego’s She constructed that marketing campaign reimagates Run-DMC’s traditional piece is so to empower ladies as builders. With a worldwide ladies’ crew, together with DJ Livia, Nandi Bushell, Pink Oculus and Cacien, the marketing campaign causes gender stereotypes in creativity and building. The musical video combines the LEGO animation, reside motion reveals and signal language, presenting ladies as innovators. Supported by analysis that reveals that 70% of ladies are struggling to see themselves as builders, Lego goals to redefine the time period and improve confidence. The marketing campaign consists of workshops, interactive video games and digital experiences, making certain a long-lasting affect.
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