Monday, June 2, 2025
Netflix and Embratur have joined power to redefine future advertising and marketing by perfecting the wealthy and vibrant tradition of Brazil with the worldwide attractiveness of audiovisual narration. This affiliation takes benefit of the worldwide recognition of Netflix’s Brazilian productions to point out the assorted landscapes, traditions and heritage of the nation, creating a robust platform that captivates the general public and evokes journeys. By connecting convincing narratives with locations of the true world, collaboration establishes a brand new commonplace for the way vacationer campaigns can contain the worldwide public, increase financial progress and lift Brazil’s cultural presence on the world stage.
Netflix and Go to Brazil, the official Brazilian Board (Embratur), have introduced an revolutionary affiliation in RIO2C, the principle occasion of creativity and innovation in Latin America. This strategic collaboration seeks to benefit from the world’s recognition of Brazilian movie and tv content material to spice up worldwide tourism progress and lift Brazil’s cultural affect on the worldwide stage.
The announcement was made in the course of the “Netflix and Embratur panel they current a brand new season: it’s time to stay their very own historical past”, with Marcelo FreixoPresident of Embratur; Mariana Polidorio, Director of Public Insurance policies at Netflix Brazil; and actress Fernanda Souza, presenter of the profitable actuality sequence of Netflix Strand with My Ruegra, filmed within the picturesque seashores of São Paulo and Aagoas.
After the success of the collaborations led by Netflix in nations comparable to France and Spain, this new affiliation highlights the ability of audiovisual narrative as a key catalyst for tourism, financial improvement and cultural diplomacy. The middle of the initiative is a dynamic promotional marketing campaign that connects the spectacular landscapes and vibrant cities of Brazil with well-liked Netflix productions which have resonated worldwide. The excellent exhibits embrace:
- Invisible metropolis, positioned within the lush background curtain of the Amazon jungle, weaving native folklore with urgent environmental points;
- Love is blind Brazil, which exhibits picturesque places comparable to help in São Paulo and Bom Jardim da Serra in Santa Catarina;
- Tiedia, who captures the energetic city surroundings on the outskirts of São Paulo, providing a uncooked imaginative and prescient of his dynamic tradition.
This artistic marketing campaign goals to encourage spectators worldwide to discover the configuration of actual life that give life to those tales.
“The audiovisual content material is likely one of the strongest instruments we now have to advertise tourism. Folks typically determine the place to journey based mostly on what they see on the display screen,” Marcelo Freixo statedPresident of Embratur. “This affiliation permits us to remodel the emotional connection created by Brazilian tales into actual -world vacationer experiences. It’s a manner of bringing worldwide guests to our individuals, landscapes and id.”
As a part of the initiative, a specifically cured journey information impressed by the beloved Netflix sequence will quickly be introduced. This information will spotlight the fastidiously designed journey routes and the genuine experiences that mirror the important thing vacationer vacationer pillars, which present the spectacular pure panorama of Brazil, extraordinary biodiversity, vibrant cultural expressions and the wealthy historic heritage. By connecting followers with these locations in the true world, the information affords an immersive alternative to discover and experiment Brazil far past the display screen.
“We’re dedicated to telling genuine tales that mirror the variety, creativity and potential of Brazil,” he stated Mariana PolidorioDirector of Public Insurance policies at Netflix Brazil. “These tales not solely entertain but additionally place Brazil on the worldwide map, attracting guests equally.”
The collaboration between Netflix and Embratur presents a recent and revolutionary technique for vacation spot advertising and marketing by ingeniously combining tradition and tourism. Utilizing the generalized attractiveness of Brazilian audiovisual content material, this affiliation elevates Brazil as a dynamic artistic heart and a lovely journey vacation spot filled with real and unforgettable experiences.
Netflix and Embratur are revolutionizing vacation spot advertising and marketing by combining the colourful tradition of Brazil with globally well-liked Netflix content material, creating an inspiring platform that connects and captivates the general public worldwide. This revolutionary affiliation establishes a brand new commonplace to advertise tourism by means of a robust narration.
This alliance with the imaginative and prescient of the long run goals to captivate a broader international viewers, encouraging vacationers to find the wealthy cultural heritage of Brazil and the spectacular pure magnificence by means of the lens of the favored Netflix sequence. By merging the convincing narrative with the strategic journey promotion, the affiliation establishes a brand new reference level on how nations can successfully spotlight its distinctive nature within the worldwide situation.
