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Veteran of visible results Ed Ulbrich joins the corporate Ai Moonvalley

June 18, 2025
in Tech
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Technological giants, not attempt to construct of God


Los Angeles (Reuters) -Visible Results Ed Ulbrich, who labored on movies corresponding to “Titanic” and “Curious case Benjamin Button” and “High Gun: Maverick”, joined the Moonvalley synthetic data analysis firm as a strategic development and partnership.

Ulbrich will work to broaden the corporate’s relationships in Hollywood and collaborate with the Moonvalley studio weapon, Asteria Movie, to advertise the adoption of his expertise.

He mentioned that in an interview he sees parallel between the ascension of the generative and the beginning of computer-generated pictures, which have revolutionized the visible results in a long time earlier.

“Many individuals nervous that we’ll eliminate jobs so I noticed that earlier than,” Ulbrich mentioned. “By the way in which, historical past will present a whole bunch of hundreds of jobs have been created from that flowering in expertise.”

Moonvalley is one in every of a number of synthetic data corporations that wish to set a viewpoint in Hollywood.

The corporate regarded to place itself as respectful to copyright, utilizing solely licensed works used to coach its video AI, Marey.

Unauthorized use of movie and tv libraries has grow to be a current flash level, main two main Hollywood studios to take a lawsuit towards one other AI firm, Midjourney.

“What attracted me to Moonvalley is their respect for the craft, their use of unpolluted, licensed knowledge and their emphasis on the authorization of the creators,” mentioned Ulbrich.

Ulbrich has greater than three a long time of expertise in visible results, with over 50 movies and tv and 500 business credit. He additionally helped the pioneers of dwell digital human reveals with a holographic projection of the late Rapper Tupac Shakur on the 2012 Coachella Valley music and humanities.

Earlier than becoming a member of Moonvalley, Ulbrich held the place of content material supervisor and manufacturing president at Metaphysic, a generative firm AI, greatest identified for the expertise used and outdated actors Tom Hanks and Robin Wright within the film “Right here”. That firm was bought in February by the DNEG group.

He additionally performed senior roles at Deluxe and Digital Area, the place he served as CEO.

(Report by Daybreak Chielewski in Los Angeles; Edit by Chris Reese)



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