Alana Springsteen Partners with TravisMathew for Stylish New Collection

TravisMathew has announced a new collaboration with country music sensation Alana Springsteen, enhancing their partnership that began earlier this year when she became an ambassador.

The newly launched TravisMathew x Alana Springsteen Collection features a range of women's apparel, including a Western-inspired jacket, joggers, and graphic tees, all designed with comfort and movement in mind.

Lindsay Browder, the brand's general manager of women's product, expressed enthusiasm for the collaboration, noting the authentic process of translating Springsteen's vision into the collection. The team spent time with her, gaining insights into her life as a touring artist, which infused the designs with her personal style.

The collection is now available on the TravisMathew website, with prices ranging from $49.95 for accessories to $189.95 for the faux suede jacket. This launch follows Springsteen’s recent album release, “I Hope This Helps,” and her summer headlining tour.

Source: wwd.com