Gracie Abrams Shines as the New Face of Chanel's Coco Mademoiselle: Crush Absolu

Chanel Beauty has marked a new chapter with the launch of its latest fragrance, Coco Mademoiselle: Crush Absolu, featuring singer Gracie Abrams as its new face. Directed by Joe Wright, known for his work on films like Pride & Prejudice, the campaign film showcases Abrams in a vibrant Parisian setting, evading paparazzi and engaging locals in a spirited dance.

The film captures a euphoric nightlife atmosphere that mirrors the fragrance's complex scent profile, which combines bright grapefruit and lychee with deep notes of rose, jasmine, and rich patchouli. Olivier Polge, Chanel’s in-house perfumer, describes it as a fragrance bursting with character and sensuality.

For Abrams, this partnership with Chanel is a significant milestone. "It’s unreal to be the new face of Coco Mademoiselle," she expressed, highlighting her admiration for the brand and its iconic founder.

Source: www.wallpaper.com