Labor and Coalition Unite for Online Gambling Reforms
By Editor • August 17, 2026 • 3 min read
In a significant move toward regulating online gambling, the Labor government and the Coalition have reached a preliminary agreement to create a unified register allowing Australians to opt out of wagering advertisements across digital platforms. This development comes as part of broader gambling reforms aimed at protecting vulnerable individuals from excessive gambling inducements.
The proposed reforms, which will be presented to Labor's caucus and the Coalition's party room for final approval, also include measures to curb inducement marketing targeted at at-risk gamblers and to limit commissions for VIP account managers. The deal marks a compromise between the two major parties as they work to navigate a contentious issue that has drawn criticism from various stakeholders.
Communications Minister Anika Wells highlighted the government's readiness to address concerns regarding gambling promotions in her parliamentary speech. With the introduction of the opt-out register, Australians will have a centralized option to block gambling advertisements on online platforms, mirroring the existing 'do not call' register used for telemarketing.
However, the effectiveness and feasibility of this new register have raised eyebrows within the wagering and tech industries. Critics have questioned how such a system can be implemented given the complexity of online platforms and who will bear the associated costs. Currently, the existing self-exclusion register, Betstop, is funded by gambling companies based on their market share, but it remains unclear how funding would work for the new advertising register.
While discussions on the gambling reforms are ongoing, the amendments aim to introduce a 'triple lock' system for advertising on social media and streaming services, ensuring that gambling ads are only shown to users verified as over 18. Additionally, these platforms will need to provide adults with the ability to opt out of such advertisements. This has faced criticism from both the Greens and the Coalition, who argue that the manual opt-out requirement could prove burdensome for users.
The Coalition, led by Opposition Leader Angus Taylor, has expressed its support for the reforms after negotiations with Prime Minister Anthony Albanese. Both parties recognize the need for urgent action, with a goal to pass the legislation by the end of the week.
Beyond the opt-out register, the proposed legislation aims to introduce a cooling-off period during which gambling companies cannot send inducements to new accounts or to individuals who have recently opted out via Betstop. Furthermore, the reforms seek to address the practices of VIP account managers, who currently earn commissions based on clients' spending habits.
As the legislative process advances, independent senator David Pocock has voiced concerns about the adequacy of the proposed measures, asserting that they do not sufficiently protect children or sever the connection between sports and gambling. He has also suggested additional amendments, including a complete ban on gambling ads during live sports after 8:30 PM and the need for a national gambling regulator.
While the Labor and Coalition agreement represents a step forward in gambling reform, the debate continues over the best approach to safeguard vulnerable Australians from the perils of gambling advertising.
Source: www.abc.net.au
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