Tilt Unveils 'Clips' Feature to Revolutionize Live Shopping

Tilt, a London-based live shopping startup, is set to launch a groundbreaking feature called Clips, designed to transform the way consumers engage with products. This innovative addition utilizes artificial intelligence to create product listings in just three seconds, enabling users to purchase items without the need for a livestream.

The new Clips feature offers a scrollable feed of brief, shoppable videos, significantly reducing the barriers for sellers. According to Tilt, 70 percent of users who have created clips had never participated in a livestream, indicating that this new approach caters to a broader audience.

While maintaining live interactions at the heart of its platform for an engaging shopping experience, Tilt's Clips feature allows users to browse and buy at their convenience. The company emphasizes that the technology behind Clips is complex yet efficient, capable of identifying product details in real-time.

Founded in 2021, Tilt currently operates in the U.K., Italy, and Spain. The startup has recently secured funding from Vinted Ventures, marking its first strategic investment in the secondhand market.

Source: wwd.com