AI Meets Fashion: Renzo Rosso's Unconventional Documentary 'Be Brave' Premieres at Venice
By Editor • September 10, 2026 • 2 min read
Milan's red carpet was graced by an unconventional spectacle as Renzo Rosso, the visionary behind Diesel, premiered his documentary 'Be Brave' at the Venice Film Festival. The 85-minute film, directed by Francesco Carrozzini, is heralded as the first entirely AI-generated documentary, showcasing Rosso's journey through a blend of real and artificially created moments.
AI-Driven Storytelling
In a bold move reminiscent of his past antics, Rosso made headlines by walking the red carpet accompanied by five individuals wearing masks of his likeness. This playful tribute set the stage for a film that challenges traditional documentary norms. Carrozzini, known for his intimate works, guided the audience through Rosso's narrative, blurring the lines between reality and AI-generated content. “Not a single frame of me was shot,” Rosso joked during the press conference, highlighting the innovative use of technology in the film.
A Unique Vision for the Future
Throughout the film, Carrozzini navigates through interviews with fashion luminaries and Rosso’s family, all while employing AI to recreate scenarios and behaviors that never took place. The director noted that the most challenging aspect was mimicking human behavior through AI, a task that Rosso embraced due to his fascination with technology. “I’m [crazy] for technology,” he remarked, recalling how AI allowed for the recreation of moments from his childhood that would otherwise remain unseen.
Reflecting on a Legacy
Beginning with Diesel's U.S. debut in 1996, the film chronicles Rosso's ascent from a small-town boy in Italy to a global fashion mogul, detailing the formation of the OTB Group and its acquisitions. The documentary culminates in a thought-provoking segment imagining a future in 2255, challenging viewers to ponder the role of rebellion in a world dominated by AI. In a stirring conclusion, Rosso urges the younger generation to embrace the future with courage, echoing the film's overarching theme of innovation and creativity.
Source: wwd.com
