From Kinesiology to Motion Design: Kent Wood's Inspiring Career Shift

Kent Wood, founder of Kwoo Studio, has embraced a remarkable career transformation, trading a background in kinesiology for the dynamic world of motion design. After relocating from the United States to England, Wood is making waves in the design community and sharing his journey through social media.

A Bold Move Across the Atlantic

Driven by personal and professional changes, Wood's move to Manchester was motivated by his partner's decision to pursue an academic career. Reflecting on his life choices, he notes, "I used to think that by 30, you were supposed to have everything figured out in life. Instead, I moved countries, changed careers, learned motion design, and started building a studio." His experiences resonate with many facing similar crossroads in today's rapidly changing job market.

From Kinesiology to Creative Control

Before diving into design, Wood studied kinesiology and ran a wholesale business in the Caribbean. However, the pressures of a shifting market pushed him to reconsider his path. "The cumulative effect of constantly adapting to challenges… made me question if I had a future there," he explained. Embracing the opportunity for a fresh start in England, he found his passion for motion brand design, where he combines his business acumen with creative expression.

Building a Digital Presence

Wood emphasizes the importance of sharing one's journey online. His active presence has opened doors, including meetings with established design studios and connections within the industry. He encourages others to leverage social media as a powerful tool for networking and marketing, stating, "Whether creatives should have a digital presence isn't even a debate in my opinion." As he continues to grow his brand, Wood is excited to engage with the Northern England creative community and contribute to events like Motion North and The Northern Design Festival.

Source: www.creativeboom.com