Joseph Marchese Takes Charge of Creator Strategy at Bent Pixels

Joseph Marchese has been appointed as the executive VP of creator strategy and business at Bent Pixels, a move aimed at enhancing the company's suite of services for clients in the attention economy.

Previously, Marchese dedicated 12 years to Studio71, where he played a significant role in managing distribution and advertising for various digital stars. Bent Pixels, founded in 2009, is recognized as a leader in digital media and is now expanding its creator portfolio.

Mike Pusateri, founder and CEO of Bent Pixels, emphasized the importance of creator media for brands, stating that it connects them with audiences through strategically aligned content. Marchese's extensive experience is seen as vital for the company's growth.

With Bent Pixels representing over 850 creators and reaching 50.2 million unique visitors monthly, Marchese's arrival signals a commitment to strengthening partnerships and innovating within the creator ecosystem.

Source: variety.com