Natalia Vodianova on Embracing Motherhood and Her Journey with Cou Cou

LONDON — Natalia Vodianova, the renowned model and philanthropist, recently shared insights into her life as she prepares to welcome her sixth child with husband Antoine Arnault. In her final interview before the birth, Vodianova expressed immense pride in her involvement with Cou Cou, a burgeoning brand known for its affordable, 100% organic cotton essentials.

As the face of Cou Cou's fall campaign, Vodianova’s connection to the brand goes beyond mere endorsement; she is one of its early investors. The label has quickly gained traction, with its popular long-sleeve Rina top being sported by celebrities like Zoë Kravitz and Hailey Bieber. Vodianova described the essence of Cou Cou as a celebration of womanhood, emphasizing comfort and authenticity over societal pressures for perfection.

Investing in Authenticity

Reflecting on her initial decision to invest in Cou Cou, Vodianova recalled a pivotal conversation with the brand's founder, Rose Colcord, back in 2022. At that time, Cou Cou was just an idea without any products to showcase. Vodianova was struck by Colcord's insight into the need for genuinely clean and stylish everyday essentials. “If you’re looking for something truly clean, organic, that is great for your body, you always compromise. It’s never cute,” Vodianova explained, which ultimately led to her support for the brand.

A New Approach to Motherhood

As she approaches motherhood once again, Vodianova expressed her desire to fully embrace the experience this time around. “I set absolutely no goals for myself,” she said, highlighting her commitment to nurturing a meaningful bond with her newborn. Unlike her previous pregnancies, where she maintained a busy schedule, this time she intends to enjoy the moments without the pressure of post-birth expectations.

With Cou Cou’s campaign reflecting her philosophy on natural beauty and authenticity, Vodianova is also actively involved in initiatives like Cou Cou Talks, which aims to add depth and substance to the brand. Colcord, who has also grown alongside the brand and is now a mother herself, echoed Vodianova’s sentiments, stating that Cou Cou is designed to celebrate the beauty of everyday experiences, embodying a woman’s evolving journey.

Source: wwd.com