The North Face and Engineered Garments: A Collaboration That Could Have Been Epic

The anticipated collaboration between The North Face and Engineered Garments has sparked excitement, yet many fashion enthusiasts feel it fell short of expectations. Instead of a bold collection featuring a variety of mismatched outerwear, the partnership delivered a stylish sneaker.

Introducing the Vective Forward

For its latest project, The North Face Japan—operating independently from the VF Corp-owned parent company—has unveiled the Vective Forward Engineered Garments sneaker, also known as the Vective Forward Easy. This running shoe boasts a robust design, complete with a removable lace cap that transforms it into a slip-on style, offering both versatility and aesthetic appeal.

Missed Opportunities in Collaboration

While the sneaker itself is commendable, many fans of both brands can’t help but feel that the collaboration could have produced much more. Given Engineered Garments' expertise in outdoor gear and their successful collaborations with brands like UNIQLO, a full collection featuring The North Face's iconic parkas and puffers redesigned with EG's unique mismatched aesthetic would have set a new trend in the fashion industry.

This collaboration is reminiscent of the celebrated TNF HYKE partnership, which many consider the pinnacle of The North Face’s collaborations. With the potential for more innovative designs in the future, fans are left hoping for a more expansive collaboration that fully utilizes both brands' creative strengths.

Source: www.highsnobiety.com