Tom Sachs Reimagines Chanel's 31 Rue Cambon with Plywood in New York

In a striking homage to the iconic Parisian fashion address, artist Tom Sachs has transformed his studio at 245 Centre Street into a reimagined version of Chanel's 31 Rue Cambon. This unique installation invites visitors into a world where luxury meets craftsmanship, all constructed from unexpected materials.

A Parisian Legacy in Manhattan

Originally purchased by Gabrielle Chanel in 1918, 31 rue Cambon became synonymous with high fashion and elegance. The boutique on the ground floor and the couture salons above created an intimate environment where Chanel herself could observe the models showcasing her designs. Today, Sachs captures that essence by recreating the space with cream awnings and black gates adorned with interlocking C's, instantly evoking the luxurious spirit of Chanel.

Plywood as Couture

Unlike a traditional boutique, Sachs's installation features thirty-one suits meticulously crafted from three-quarter-inch plywood, each inspired by iconic Chanel designs from different eras. The artist's approach is both playful and serious, utilizing everyday tools to shape the garments that reflect the original couture's proportions and textures. Paint is layered to mimic the famous bouclé fabric, and even the buttons are intricately detailed, showcasing a labor-intensive process that belies the simple materials used.

Reinterpreting Luxury

Sachs's work often dismantles and reconstructs culturally significant objects, and this piece is no exception. While the materials may be humble, the visual language of Chanel remains intact. Accessories are creatively redefined, with slingbacks made from cardboard and wood, and brooches sparkling with LEGO components. The installation challenges perceptions of luxury, suggesting that its essence can transcend the materials from which it is traditionally crafted.

Source: www.designboom.com