Regardless of generalized inflation and decrease demand for shoppers, World cell phones It appears to be having fun with Good well being. In 2024, 1,230 million cell phones had been bought worldwide; a 6% extra than the earlier yr. Samsung y Applethe primary gamers within the sector, represented roughly 40% of this complete.
Though the South -Korean big continues Driving in quantity of transportHis model at Manzanita was accountable drastically reduces the holemarking a big change out there within the final decade.
In accordance with consulting knowledge Stocklytics.comlos Deliveries for iPhone Have strengthened 22% improve over the previous ten years whereas Samsung has suffered A lower of 33%.
Historic competitors between Apple and Samsung

For fifteen years, Samsung and Apple compete for the title of the biggest smartphone producer on the planet. Though each corporations produce massive units and have billions of customers, the South -Korean big has dominated more often than not. Nevertheless, the distinction in transport between each rivals has begun to contract significantly lately.
Whereas Apple’s Technique to take care of an Unique product line and premium costs And he promoted development, Samsung confronted challenges along with his wider strategy. The South -Korean firm has handed from the prioritization of low value fashions (which used to extend their gross sales quantity) to concentrate on excessive fashions, such because the final folding sequence Galaxy Z. Y. Latest Galaxy S25.
On the identical time, Chinese language producers Xiaomi, Oppo and Vivo They received the market share in areas the place Samsung earlier than being pushed with accessible units.
Then again, the sturdy loyalty to the Apple model, the longest replace cycles and its extended software program assist appear enough to encourage clients to proceed to decide on MANZANITA telephones, which have promoted a sustained development. In accordance with the report, this rising development is supported with the presence in rising markets that India.
In accordance with IDC and Counterpoint analysis knowledge, Apple despatched 207 million iPhone in 2024, 10% lower than 2023, however nonetheless represents a 22% improve in 2014, when the corporate bought 169 million items. . In absolute phrases, Apple despatched one other 38 million iPhone in 2024 which a decade in the past.
As a substitute, the annual deliveries of Samsung 33% collapsed throughout this era. In 2024, the South -Korean big despatched 280 million smartphones, 115 million lower than in 2014. This nice lack of market share displays the challenges dealing with the corporate in a increasingly more aggressive setting.
Though Samsung’s fall is critical, the state of affairs was much more critical a couple of years in the past. In 2022, the corporate despatched 260 million smartphones, which represented a 35% lower in comparison with 2014. In the identical yr, Apple bought 232 million iPhone, which led to the smallest hole of Transport between each corporations: 28 million items.
As compared, the distinction was 100 million items in 2019, and in 2014 the space was overwhelming: 225 million items. Nevertheless, in 2023, the distinction elevated once more to 39 millionand in 2024 he virtually doubled, reaching 73 million.
Apple vs. Samsung gross sales: The state of affairs in Argentina

In ArgentineThe state of affairs of each big is completely different. Having a strategy of native manufacturing Manufacturers are tailored to the present situation. The market portion for iPhone It is small, since Don’t have any presence on the degree Retailersnot in addition to Samsung that produces and markets official. The identical is true for Motorola, Nubia or Xiaomi.
In accordance with the model knowledge, based mostly on the guide Gfk (Advisor specialised in market research, with emphasis on consumption electronics), Over 45% of cell phones bought in 2024 in Argentina had been galaxy -Lide the smartphone market. “If we take into account this market when it comes to billing, Participation of Samsung model quantities to 55%. It is very important observe that the evaluation of GFK relies on gross sales made by official distributors to the ultimate shopper and never from the availability of cell phones, ”they stated.
IPhone 15 Professional drives the worldwide market of smartphones

Final technology of cell phones Apple was the very best -global gross sales in 2024conformable Counterpoint analysisFirm that’s devoted to market analysis, particularly from the smartphone sector.
Whereas Apple and Samsung dominate the checklist of the 10 greatest -selling smartphones, with out another model managing to enter the standings for the third consecutive yr. Nevertheless, Koreans had a very good efficiency in 2024, Securing 4 seats on the checklistin comparison with the three he obtained in 2023.
The important thing to iPhone 15 lead the very best checklist of smartphones in 2024 in 2024 is in it Area in america and Chinamarkets that characterize virtually half of their international gross sales. There the iPhone 15 Professional Max and iPhone 15 Professional took second place and the third respectively.
Client’s desire for PRO variations has elevated considerably and, for the primary time, Professional fashions They represented greater than half of all annual iPhone gross sales.