February 26, 2025
Seoul -What Ok-Pop and Ok-Drams lead the herd in reputation, Hallyu, or the Korean wave, now cowl meals, cinema and extra, confirmed an annual examine on Tuesday.
“International Developments Evaluation of Hallyu”, revealed by the Ministry of Tradition, Sports activities and Tourism, in collaboration with the Tradition and Data Service of Korea, Hallyu’s world traits completely analyzed from October 1, 2023 to the September 30, 2024. The outcomes of the report. They have been based mostly on 680,000 information factors of international information articles and publications on social networks.
Among the many 11 classes evaluated, together with video games, webtoons, publications and style, the best protection was seen in Ok-Pop, Ok-Drama, Ok-Film and Ok-Meals, which have been examined in larger element.
The evaluation revealed that Asia (50.6 %) led within the protection of stories associated to Hallyu, adopted by Europe (27.5 %) and North America (13.6 %). Whereas Ok-Pop remained the dominant cultural export in most areas, North America was an exception, and Korean delicacies attracted the best consideration there. The recognition of Kimchi, Soju, Korean fried hen, bibimbap and Buldak Ramen emerged in 2024.
In discussions in social networks, Kimchi emerged as probably the most talked about Korean dish, typically related to phrases reminiscent of “spicy” and “scrumptious”, in response to the report. Particularly, Mukbang, a stay meals present, was always mentioned on all platforms, which underlines the worldwide recognition of the Ok meals content material.
In Asia, there was energetic media protection of BTS and Blackpink, together with quite a few reviews on Ok-Pop artists and world excursions made in several international locations.
In Europe, the principle method was additionally in Ok-Pop, with media protection centered primarily on artists’ actions. Within the subject of Ok-Motion pictures, a major variety of articles highlighted award-winning movies of the Cannes Movie Competition and the Busan Worldwide Movie Competition, in addition to the newest field workplace successes.
North America confirmed nice curiosity in Ok-Meals, which represented 26.7 % of the protection. The reviews regularly mentioned the institution of the “Kimchi Day”, the well being advantages of Kimchi and the worldwide reputation of Buldak Ramen, the spicy ramen of Samyang of the corporate.
In Latin America, Ok-Pop dominated the protection of the media, with frequent reviews on visits to Ok-Pop singers and World Tour adverts.
In the meantime, in Africa and Oceania, Ok-Meals attracted important consideration, with quite a few reviews that cowl occasions of the cultural middle and the opening of Korean eating places.
Content material preferences different broadly by the nation. The report discovered that India, the US, Thailand and Türkiye had the best quantity of media protection associated to Hallyu. Whereas Ok-Pop dominated in India, Thailand and the Philippines, Korean meals occupied the middle of the stage in Nigeria, the US and the UK. In the meantime, Türkiye confirmed a robust choice for Ok-Drams, whereas the Chinese language public gravitated to the Ok films.
The report additionally highlighted the upper media protection through the investigation interval. In Ok-Pop, the members of BTS RM, Jimin, V and Jungkook, the army enlistment reached the headlines, whereas World Excursions twice, NCT127 and Tremendous Junior strengthened the worldwide participation of followers. Hybe’s battle with the previous CEO of Ador Min Hee-Jin about Newjaans and Illit precipitated controversy, and the function of BTS Jin as a service of torches for the Olympic Video games of Paris 2024 caught the eye. On YouTube, followers broadcast the music video “Chkchkboom” by Stray Children with Ryan Reynolds and Hugh Jackman, whereas Babymonster “Sheesh” established new lista albums.
In Ok-Meals, Korean delicacies obtained world recognition, with New Jersey declaring on November 22 “Kimchi Day”. The viral movies of spaghetti of ramen and Buldak cheese tteokbokki fed curiosity within the Korean dishes. In 2024, Denmark recalled the Ramen Buldak of Samyang because of safety issues about spicy, whereas the “Ok-Fest” of New York celebrated the Korean meals tradition. In line with the report, social networks buzzed with Newjaans Ok meals promotions and meals -related humorous clips.
Since 2022, McST and Kocis have been analyzing the protection of the Hallyu media by the Tradition Massive Knowledge platform (www.bigdata-cultura.kr), with the purpose of supporting the event of Hallyu strategic insurance policies and initiatives that resonate with particular international locations and demographies.