Presently when consumption selections are already made extra on the Web than within the bodily world, social networks enhance the development. Airbnb, Tinder, Uber and so many different companies are approaching the events, to allow them to match.
Now was the swap from Wecolab, An app attempting to unite the creators of content material with manufacturers. The platform permits customers to be discovered by means of an affinity match.
“Not like different platforms that prioritize solely the values, Wecolab is employed with the folks behind the content material. Via a reelCreators could make recognized genuine, permitting manufacturers to find their model and essence past numbers. This dynamic ensures aligned collaborations The values of every creator and of every firm“They are saying from the app.
In its first month Wecolab has exceeded 1,000 downloads and maintains a sustained enhance, with Over 60% of customers returning to the platform to suit. With an strategy to the genuine connection, the platform is consolidated as a device for brand new digital advertising and marketing methods and as a principal house to find and collaborate with content material creators.
At this time, being a content material creator is a full -time job. Within the US, this trade represents 7% of GDPand in Latin America progress is exponential. This is without doubt one of the purposes that attempt to professionalize the sector, providing an ecosystem that facilitates the monetization and era of strategic connections.
Wecolab at present works underneath a freemium mannequin. Which means that Manufacturers and creators can join with out priceoffering truthful alternatives for all.
As well as, it develops a marketing strategy with premium instruments, which is able to enable the development of strategic connections. These superior capabilities shall be obtainable at a price, whereas “the direct and free connection will proceed to be the pillar of the platform,” they mentioned.
“We consider that the way forward for digital advertising and marketing is just not in quantity, however in genuine connections. Wecolab was born in order that manufacturers and companies discover allies and strategic creators to have the ability to Monetizes the contents skilled. Our imaginative and prescient is to change into LinkedIn of Digital Advertising and marketing in Latin America, ”says Juan Manuel Ivory, CEO and Co -funder WeCollab