Sky Sports activities has introduced an attention-grabbing new partnership with Callaway Golf, bringing collectively two iconic manufacturers on this planet of the Gulf.
Collaboration believes that Callaway turns into the official sponsor of key occasions each within the male golf and ladies’s golf calendar Sky Sports activities Golf.
The Multi-Platform Intermediate Partnership of Sky Media, will embody linear co-sponsorship, digital promoting, sponsorship The Sky Sports activities Golf Podcast and collaboration occasions round the important thing moments within the golf calendar, plus many different partnership and editorial alternatives.
Robert Lee and Inci Mehmet have introduced the partnership in Sky Sports activities Golf Studio
Callaway will co-monitor a number of landmark occasions within the golf calendar, together with Masters, PGA and US Open championship, plus each LPGA Tour and God European Tour
The sponsorship extends to 4 of the 5 main girls of ladies, strengthening the frequent dedication to advertise the first occasions of the Gulf each within the males’s and ladies’s season.
Jason Wessely, director of Sky Sports activities GolfHe stated: “Sky Sports activities may be very proud to hitch Callaway, chief within the golf tools trade and a model that’s lined up in Sky Sports activities ambitions to enhance the view and sport for followers within the UK and past.
“It is an attention-grabbing time, as a result of Sky continues to push our digital and non-level content material, and Callaway is the pure match to associate with.”
Sky Sports activities GolfHis widespread weekly widespread, hosted this 12 months by Jamie Weir, is sponsored by Callaway, giving followers a deeper dive within the bay world, from data for tournaments and tools to unique interviews with prime gamers and trade consultants.
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Along with the co-monitoring of those globally acknowledged tournaments, the partnership additionally contains the sponsorship of the Non-Dwell content material of Open, with the ambition to additional amplify the enduring championship for brand spanking new and present followers.
Chris Gregg, a advertising and marketing director at Callaway Golf, stated: “Sky Sports activities is a frontrunner within the bay, and this partnership permits us to convey the gamers nearer to the most important golf occasions, whereas selling the equal bay.
With unique content material and privileged entry, our partnership will elevate how new and conventional followers expertise the bay, aligning with our mission to assist skilled and rising golf gamers. Now we have attention-grabbing plans to rent the followers and we stay up for bringing this partnership to life! “
This collaboration marks a brand new chapter and an attention-grabbing relationship for Sky and Callaway. Followers can anticipate to see each manufacturers to fulfill with content material, activations, items and the involvement of followers, specializing in rising audiences and provoking the following era of the sport for women and men.
Sky Sports activities continues to be the house of the Gulf most necessary in 2025, plus gives an unique LIVE protection of PGA Tour, DP World Tour, LPGA Tour and Women European Tour. Get Sky Sports activities or Stream with out contract now.