Ikea Canada shines the poverty of sleep in childhood with “sleepless lamp”

Ikea Canada has launched the marketing campaign “Lamp” to focus on her childhood sleep, which impacts nearly 500,000 kids in Canada. The marketing campaign focuses round an modern lamp set up that mimics the disturbed sleep fashions to represent kids with out ample beds. Sleep poverty, typically associated to monetary difficulties, impacts kids’s psychological well being, tutorial efficiency and emotional nicely -being. Partnership with Furnishings Financial institution, Ikea Canada has employed $ 300,000 over three years to supply 1,200 sleep kits with important beds. The initiative goals to boost consciousness, encourage actions and be sure that every baby has entry to a superb sleep.



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