BTS ‘Jin Stars in Otoki’s international marketing campaign for Jin Ramen, entitled “Jinjja Love”. The marketing campaign presents a capricious video impressed by Okay-Drama, wherein Jin’s romantic counterpart is revealed to be a bowl with Jin Ramen. Combining humor, appeal and nostalgia, the announcement presents Jin’s scenes by having fun with the river and even strolling on a river. Designed to strengthen the worldwide presence of Jin Rammen, the marketing campaign introduces collected packaging and jin stickers. The followers praised the artistic story and humor, nonetheless stimulating the marketing campaign. Otoki makes use of BTS’s international affect to make Ramen a worldwide cultural and emotional phenomenon.
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