Calvin Klein faucets Dangerous Bunny for spring 2025 marketing campaign

Calvin Klein introduced his 2025 spring marketing campaign starring the worldwide celebrity and the three -time Grammy Dangerous Badny award.

Filmed and directed by style photographer Mario Sorrenti, the marketing campaign captures Dangerous Bunny in an immersive world the place sensuality takes the middle of the stage, with the marketing campaign movie in his profitable tune ‘Eoo’.

As a part of the marketing campaign, the multiplatin recording artist is designed within the new cotton underwear of Calvin Klein, a contemporary evolution of the long-lasting model’s designer underwear. The brand new line presents an infinite hyperlink waist with out stitches, a help contour bag and a retention improved for consolation and optimum adjustment. The road is out there in numerous types, together with underpants and trunks.

The marketing campaign is launched on-line, with unique content material with Dangerous Bunny launching within the model’s social community channels all through the week. The marketing campaign will even be exhibited in places outdoors excessive -impact home outdoors the house worldwide.

“This has been in course of for a while, seeing it lastly comes alive has been gratifying,” mentioned Dangerous Bunny. “I’m excited and grateful for the chance to be a part of the long-lasting marketing campaign of this model, and get it in Puerto Rico made it way more particular and real.”