The world main hospitality model reaffirms that touring is not only about keep, however concerning the experiences that stay with you.
Bethesda, MD., April four, 2025 / PRNewswire/ – What makes a visit unforgettable? For Marriott Bonvoy, probably the most priceless reminiscences are usually not the tangibles you deliver again, however the experiences, connections and reminiscences that stay with you lengthy after the journey ends. As we speak, Marriott Bonvoy, the award -winning journey and residential platform of greater than 30 extraordinary lodge manufacturers, launched its new world marketing campaign that celebrates how journey makes us form. Beginning with a brand new hero film, “You’re the finest reminiscence,“ The marketing campaign is an ode to Journey remodeling energy.
Marriott Bonvoy approached this marketing campaign from a brand new strategic perspective: probably the most highly effective of journey shouldn’t be solely the place vacationers stay, however what stays with them perpetually. “You’re the finest reminiscence” explores the innumerable methods through which to journey with Marriott Bonvoy can form you, from discovering a brand new ardour for nature, till forge a deeper reference to a vacation spot, or perhaps even turning into a tattoo impressed by native artwork, it’s not concerning the reminiscences he buys, however the one that helps him change into.
The marketing campaign, developed in affiliation with Wieden+Kennedy New York, captures the evolution of Marriott Bonvoy when specializing in the deep moments and the best way of identification that journeys supply in three of probably the most defining experiences of the portfolio: outside lodging, award -winning eating places and boutique inns. Whether or not you get up beneath the celebrities in a luxurious tents camp, give a brand new pal in a hidden cocktail bar or savor a dish that persists lengthy after the final chunk, these moments are extra than simply reminiscences, with Marriott Bonvoy together with every step of the street.
“As we speak’s shoppers see as a nucleus to life, and be a part of Marriott Bonvoy offers entry to a world that can assist form who you might be perpetually,” he says Peggy roeMarriott Worldwide buyer director. “The experiences we provide are usually not simply locations: they’re transformative journeys, capturing the essence of what it means exploring the world and, in flip, discovering itself. This marketing campaign is a celebration of how travels shapes us, deepens our reference to the world and leaves an indelible model in our identification.”
Directed by Fleur Fortune, whose work has captivated each artwork and trend worlds, the marketing campaign immerses viewers within the various portfolio of Marriott Bonvoy by means of a movie journey. Fortune’s unique visible narration offers life to the marketing campaign with a sequence of scenes: every one develops a singular expertise that speaks to a brand new era of vacationers.
The kinematic vignettes, reminiscent of “Sleep with wildlife“ and “Dim sum vacation spot“ Weave convincing tales captured within the place within the manufacturers of the Marriott Bonvoy lodge worldwide. These experiences spotlight the worldwide presence of the model and its dedication to supply greater than a easy keep: touring that kinds it by means of the reminiscences he creates, with Marriott Bonvoy as his accomplice to assist him change into the most effective reminiscence of all.
Launch of April 5The marketing campaign shall be carried out in a wide range of excessive -impact cultural moments. Beginning with the NCAA® Remaining 4® And the DI ladies’s championship video games along with different vital sports activities and leisure moments on linear tv, the marketing campaign will even be offered on transmission platforms reminiscent of Netflix and Hulu, in addition to in the primary airports and on United Airways flights. Vacationers can work together with the marketing campaign by means of Marriott Bonvoy Moments, a cured assortment of unique experiences in culinary, sports activities, music and leisure, together with the just lately introduced collaboration with the Cowboy Carter of Beyoncé tour.
To find extra concerning the world of inns, experiences and membership advantages of Marriott Bonvoy, go to www.marriott.com or comply with the dialog on Instagram, Tiktok, YouTube and Marriott Bonvoy Insiders.
About Marriott Bonvoy
Marriott Bonvoy, the Marriott Worldwide journey platform, connects vacationers with the folks, locations and passions they love by means of a rare assortment of inns and experiences worldwide. The platform has greater than 30 inns and 10,000 locations, together with the biggest assortment of luxurious provides, distinctive boutique properties, premium housing leases and extra, offering famend hospitality worldwide. With unmatched entry to the most effective in leisure, culinary, sports activities, outside journey, arts, tradition and extra, Marriott Bonvoy provides transformative journey experiences that depart an enduring impression.
The Marriott Bonvoy membership is free and uniques distinctive advantages, together with the power to earn factors by means of journeys and every day actions, reminiscent of purchases with shared model bank cards. Members can alternate their factors without spending a dime stays, experiences and extra. Go to Marriottbonvoy.com for extra info and obtain the Marriott Bonvoy utility right here. Vacationers can join with Marriott Bonvoy on Instagram, Tiktok, YouTube and Marriott Bonvoy Insiders.
Marriott Worldwide Supply, Inc.
