Faume has raised eight million euros (round $ 9.1 million) to help the European enlargement of its resale platform for premium and luxurious trend manufacturers.
The platform at present admits 45 French manufacturers and goals to confess 150 manufacturers in Europe in 4 years, beginning with enlargement in the UK and Italy, Faume stated in a press launch on Thursday (April 10).
Faume not too long ago signed his first affiliation in the UK, with the Victoria Beckham trend home, and hopes so as to add a number of heritage manufacturers in Italy on the finish of this 12 months, based on the assertion.
The corporate helps its current prospects to promote not solely in France but additionally in Germany, the Netherlands, Belgium, Spain and Italy, based on the launch. Since its launch in 2020, the corporate has allowed the sale of 300,000 second -hand premium trend items, 40% of which had been bought exterior France.
“In Faume, we present every day that the resale is a lever for model resilience, combining sustainability and profitability in all areas,” stated the CEO of Faume, Aymeric Déchin within the assertion. “Our resolution, already adopted by greater than 45 main manufacturers, exhibits that constructing a resale mannequin will not be solely potential and beneficial, but additionally promotes lengthy -term efficiency.”
Faume permits premium manufacturers to enter the second -hand market with out compromising their picture or shedding their management over the distribution, based on the assertion.
The platform permits them to launch resale channels beneath their very own identify and model; ship a premium buyer expertise; retain management over costs, picture and stock; and embed this round mannequin in its personal ecosystem, based on the assertion.
With this resolution, manufacturers can launch their very own model resale channels in 4 to eight weeks, based on the launch.
One of many firms that use the platform is the Soeur trend model, which launched Soeur Second Hand in collaboration with Faume, based on the assertion.
“We’re glad with the deployment and proud to supply a premium service within the retailer within the retailer,” stated Soeur Freja Day Supervisor Day within the assertion. “Already obtainable in 14 international locations, it displays our dedication to round and aware trend.”
Fleek, a second -hand clothes platform based mostly in London that connects wholesalers and retailers, raised $ 20.four million in November to increase their gives. Fleek works with 10,000 resellers and retailers in 70 international locations and strikes 2.5 million second -hand clothes objects of 1,000 wholesale suppliers.
In September, the Quick Style Model Zara stated that it introduced its second -hand clothes market, Zara, for its property, to the USA Zara launched its enterprise utilized in 2023, a part of a wave of different retailers that present comparable providers within the midst of pressures to enhance their sustainability practices.