Uult Magnificence will collaborate with the subsequent tour of “Cowboy Carter” by Beyoncé Knowles-Carter for a sequence of magnificence appears to be like impressed by the cities the place the commemorated artist winner of the Grammy Award is scheduled to behave. The collaboration can even spotlight native influential individuals and may have a restricted version retail launch of the Knowles-Carter Cé Lumière perfume.
“Ulty Magnificence is on the intersection of magnificence, tradition and self-expression, and this summer time, there isn’t any bigger cultural pressure than the ‘Cowboy Carter’ tour of Knowles-Carter,” mentioned the sweetness director of the fantastic thing about Ulta, Kelly Mahoney, in an announcement.
Beyoncé, whose “Cowboy Carter” album presents the model within the music “Levii’s denims”, is illuminating pedestrian site visitors within the firm’s shops.
Courtesy/Blair Caldwell
“From make-up and skincare to hair and perfume, magnificence is how followers seem for the time being, and we’re proud to be their future to transform inspiration into expression. Whether or not you go to a present or channel the vitality of the house tour, Ulult Magnificence is the place the expertise of the ‘Cowboy Carter’ tour
The “Cowboy Carter” tour begins in Los Angeles on Monday, with the collaboration of Ult Magnificence beginning the identical day and persevering with by the conclusion of the tour on July 11. The collaboration shall be given life within the Uulta, on-line and social media shops.
The cities introduced within the particular magnificence look of the Magnificence “Cowboy Carter” tour will embody Los Angeles; Chicago; East Rutherford, NJ; Houston; Washington, DC; Atlanta and Las Vegas.
The perfume of Knowles-Carter, Cé Lumière, shall be bought in Choose Ulty Shops and on the official web site of the beauty retailer, marking its first availability past the official Knowles-Carter web site. Restricted quantities shall be out there.
Along with Ulation Magnificence, the Knowles-Carter hair care line, Cécred, would be the official magnificence mark of the “Cowboy Carter” tour. On Tuesday, the hair care model introduced Cécred Roadshow, an rising cell tour nationwide that may observe the singer and artist all through the nation in the course of the tour.