Celeb Trend Matchmaker Lucio Di Rosa Opens Showroom in New York

Milan – The wait has by no means been Lucio Di Rosa.

The superstar trend casing determined to go alone in 2023 after 20 years of working in Italian trend homes. At the moment, he launched his strategic model company LDR22 in Los Angeles, and adopted that profitable debut when slicing the tape of a complicated place positioned within the historic Meli Di Soragna Palace in Milan solely 5 months later. Now it’s increasing its idea of Boutique Exhibition Room to New York, opening a unit of two,152 sq. ft in 525 Seventh Avenue.

Within the center, he helped to match manufacturers with celebrities and VIP, with labels he represented showing in characters corresponding to Taylor Swift, Selena Gomez, Anne Hathaway, Jessica Chastain, Sharon Stone, Sydney Sweeney, Jenna Ortega and Shakira, in addition to Adrien Brody, Matt Bomer and Theo James, named by a couple of.

The providers additionally expanded, now, together with the company and editorial consulting capabilities of Worldwide Press Workplace; occasion planning; market evaluation; Model identification growth; expertise exploration; Content material and marketing campaign manufacturing, in addition to celebrities and influencers activations. The record of shoppers for superstar places in Los Angeles contains the tastes of Tod, Antonio Marras, Gianvito Rossi and Georges Hobeika, whereas marks corresponding to Gabriele Colangelo, Forte_fítee, Autry and Patrizia Pepe are amongst those that benefit from the providers at full pace of LDR22 and the presence in the US and Italy.

“One of many individuals in my workforce in Los Angeles all the time tells me to settle down,” Di Rosa informed WWD, tuning Zoom at Dawn from New York, already busy supervising the ultimate touches to the brand new exhibition room, from establishing giant mirrors to repair the carpet carpet.

He identified the improved present construction of his firm because the true facilitator of the opening of New York, whose origins date again six months in the past.

“It was a recurrently calling on my door, however I used to be transferring it away,” mentioned Di Rosa concerning the third place in LDR22. “We begin [this business] So rapidly and clients demand an increasing number of. It’s a fixed session of purposes, particularly as regards the US “

If providing a whole service to a handful of their present clients was nonetheless manageable, when the tastes of Kiton and Manufacturers below the Onive Group, corresponding to Calzedonia, Intimissimi and Falconeri, they communicated with Di Rosa to implement actions in the US, started to understand that there was a niche available in the market.

“There are manufacturers that choose to have a single provider, a single firm that manages every part in all nations … so opening in New York was key and strategic in that sense. It is about closing the circle,” mentioned Di Rosa, stressing that “it has no intention of including different cities corresponding to Paris, London or Dubai.”

He affirmed that the agility, pace and rigor of his firm within the execution are among the many belongings that distinguish him, however his affable means, the relationships with the celebrities and the community of contacts additionally play a task.

All these expertise appear to have been solid by a repeatedly talked about lady talked about all through the dialog: Donatella Versace.

“I’ll all the time be grateful to her, as a result of she trusted me from day one,” she mentioned about her 14 years who spend working in Versace, primarily as the top of celebrities, VIP and high fashion shoppers worldwide. Di Rosa joined Versace after a interval in Giorgio Armani from 2002 to 2005 and stayed till 2019, earlier than transferring to Dolce & Gabbana as head of world celebrities and VIP relations.

He recalled how Versace’s first take a look at handed by fireplace, whereas carrying Hilary Swank, Jessica Alba, Uma Thurman and Salma Hayek, amongst others, in Versace in his first Oscar ceremony. To at the present time, he careworn that he has by no means paid an actor and commits solely to placements of natural merchandise.

“His impression will all the time stick with me; I apply it to many conditions and features of my enterprise,” mentioned Di Rosa de Donatella. “She wished to do issues for yesterday, so the pace of execution comes from there.”

He additionally helped the mark in different methods. For instance, when he was commissioned to extend Versace’s enterprise in Atelier in 2016, he understood the important thing to perfecting buyer expertise.

“These excessive -expenditure shoppers from the Center East, for instance, weren’t handled as anticipated,” mentioned Di Rosa. A renewal of the exhibition room within the Milestone of Versace by means of the gear headquarters included Di Rosa taking the white couch of the designer of his home and taking him to area. Utilizing the house classes of the model, corresponding to glasses and cups to serve champagne or espresso to clients and changes usually to the gross sales course of to be extra hospitable.

“They started not solely to purchase garments, which normally didn’t even see, however purchased by means of sketches, but in addition the porcelain dishes or video games for weddings,” mentioned Di Rosa.

These learnings stayed with him, since he established the LDR22 places with the identical method. Every superior place is conceived with a luxurious hospitality expertise in thoughts and as an extension of Di Rosa’s personal home, with design items and plenty of residence objects that rating the areas. These are led by means of Fornasetti components, from the Nuvole wallpaper to cushions, vases, trays and cups, and the “Rosso Nobile” perfume of Dr. Vranjes.

Every location displays the spirit of town. Whereas it’s conceived as a four,000 sq. ft furnished with items of minotti, flos and artemide and filled with a pool and a backyard, the Milan unit has a contemporary roof, wood flooring and personal courtyards, and the New York area has a easy city method.

“The concept is to supply an expertise that’s totally different from the company world and make this enterprise extra nice. An individual who asks the exhibition corridor ought to by no means really feel that he’s in an workplace,” mentioned Di Rosa.

“Many of the exhibition rooms don’t work that means,” he continued, pointing to the joint rooms that finds “horrible” and exhibition of racks filled with clothes as examples. Di Rosa prefers to take care of a cured choice of samples, as a substitute of reserving separate areas for full storage of merchandise and transport actions.

“I attempt to cowl all product classes. We miss male garments for a very long time, however now we’ve a kiton, which has plenty of with out exploiting potential,” mentioned Di Rosa. The identical goes for Falconeri, who’s having fun with to restart and lift in notion, additionally because of the places corresponding to Angelina Jolie, Gwyneth Paltrow and Glen Powell, in addition to the final marketing campaign by which he labored for the field of lockers and that noticed the couple of actual life Rosie Huntington-Whiteley and Jason Statham in entrance of the photographs.

Different tasks that he’s pleased with the placements for Tod’s, who was the primary consumer of his solo firm; The change of the model of Eiles and his flip of the pure wedding ceremony participant till using events, and the reorganization of Patrizia Pepe, seen because of Di Rosa for Jessica Alba, Zoe Saldaña, Elizabeth Olsen and Joey King.

Though he acknowledged that influential individuals nonetheless resonate for some classes, corresponding to mass market merchandise, Di Rosa believes that luxurious manufacturers are altering their give attention to celebrities, “who will all the time have their very own validation, excessive positioning and stellar dedication.”

Even so, he acknowledged that stagnant impulse trend is experiencing. Due to this fact, you want to develop its pockets to different industries, together with interiors, in addition to meals and consuming and hospitality. He has already assured Camari for a mission in the course of the Cannes Movie Competition, he joked with Di Rosa.

In the meantime, he intends to take care of his self-financed journey, though he revealed that potential traders have addressed attainable traders in the US “however at this stage I’m not . Should you open the doorways to traders, there’s a danger that the magic of getting a therapeutic of consumers or solely few clothes that cling from the cabinets might finish,” mentioned Di di di di di Enable alone.

“We’re nonetheless in a rising trajectory and I wish to take pleasure in it. Even when there are challenges and false steps, every part is a part of the educational curve, and I’m nonetheless studying loads,” he concluded.