IED Torino and Itadesign Speedy reimagates sports activities automobiles for gender z
What’s lacking from the roads at this time? Conformable Child Torino’s grasp within the design of transport, pure, cheerful enjoyable. In collaboration with Itadesign, the scholars designed the brand new automobile idea Born from the creativeness and precision IED. Greater than a speedy automobile is a manifesto on wheels, designed to excite a brand new era that desires its velocity and objective. With its aerodynamic movement and chiseled again, the automobile captures Gen Z’s love for fashion, sustainability and soul mobility. The primary time was revealed in Turin on April 2, the automobile additionally performed in Itadesign’s immersive exhibition from OPIFICIO 31 throughout Milan 2025 design week, If he resonated with the theme of Fuorisalone’s “linked world”, proving that automobiles may be linked previous and future, emotion and engineering. Between April 15 – Could four, the automobile handed to the Torin Museum of the Nazional Dell’Car, the place he stayed with the icons he sought to reinterpret.
Meet the quick Imaginative and prescient, designed and developed by the scholars of the grasp’s diploma within the design of IED Torino transport in collaboration with Itadesign | Picture © Pepe Photograph, all pictures with kindness IED Torino
The quick got here out of six intense months sensible work. Twenty-two college students from Grasp in Design Course transport have shaped an actual world design studio, underneath the steerage of Michele Albera and Masato Inou, ID, and Itadesign, Dario Lauriola and Andrea Porta. They evaluated the trade’s developments, threw themselves in views of customers, studied rising applied sciences and skilled each on digital and bodily platforms-of harsh sketching at excessive loyalty till sculpting on large-scale clay fashions.
They evaluated the trade’s developments, threw themselves in views of customers, studied rising applied sciences and skilled each on digital and bodily platforms, from harsh sketch to excessive loyalty to sculpting extensive clay fashions. Itadesign opened the doorways to its monk headquarters, the place the scholars had entry to the most recent instruments, skilled and mentoring workflows that mirrored the rhythm and expectations of a high design firm, permitting every younger expertise to think about their automobile, in addition to to construct it.
Speedy’s daring design embodies not solely the pure emotion and pleasure, however its accessibility to a brand new era that loves velocity, magnificence and freedom Picture © Pepe Photograph
With its weak traces, the place of racing and a aptitude from the 90s, the quick reimagates the small sports activities automobile for a excessive viewers on JDM Goals and Cyberpunk Nostalgia. Constructed to assist completely different cash, it’s a brand-agon thought, which modifications form. His mission? To make once more the fashion, efficiency and emotion accessible once more to Gen Z – a excessive era on widespread mobility, however craving for private expression.
Speedy, with a size of four,510 mm and only one,280 mm excessive, is dictated by aerodynamics. The right surfaces and the sharp again strengthen their fast silhouette and lengthen the products, whereas the two+2 inside look combines the sportiness with the each day practices. Furthermore, the eclectic machine may also be tailored to 3 engines: inside combustion, hybrid and full electrical. Road clothes and sustainability are discovered inside the place materials, textures and supplies resound an lively life-style, technical efficiency and cautious consumption.
Road clothes and sustainability meet inside the place materials, textures and supplies resound an lively life-style, technical efficiency and cautious consumption
Along with its look, its energy is exactly in its design versatility: it’s not associated to a particular model, the quick is an open idea with a transparent id, however with out constraints, permitting it to be adopted and tailored by any automobile model. An method that matches completely within the Turin custom of unbiased physique retailers and magnificence facilities akin to Itadesign, who’ve all the time been pioneers in innovation for the automotive trade.
With the concept the fun of driving a sports activities automobile shouldn’t be an untouched privilege for a youthful viewers, this challenge additionally places a fantastic emphasis on accessibility, which makes the excessive efficiency and design accessible for a brand new era of fanatics in a context wherein the administration expertise takes on new types.