Redefining trend consumption by way of rental

Madrid-Whereas the style rental prosper in markets established resembling the USA and the UK, it’s nonetheless rising in Spain. Nonetheless, the rising curiosity of the patron in sustainability and adaptability is creating alternatives for corporations that search to diversify.

Trent, a web-based platform based by Laia Cuscó and Alejandro Assens in 2022, has earned stylist consideration. Its new Barcelona bodily retailer marks a change in Spanish trend consumption, emphasizing entry to property and magnificence on accumulation.

Designed by P0 Studio, the house of 470 sq. meters, 4 Trent areas works as a file, gallery, exhibition room and cultural heart. Its editorialized method goals to coach, encourage and remodel trend consumption. “We wish to educate a brand new technology about the right way to devour trend in a accountable means, with out sacrificing creativity or fashion,” mentioned Alejandro Assens, CEO.

The bodily retailer has allowed Trent to increase its file and attain a wider viewers. The clothes, turned each six months to 2 years, endure meticulous cleansing and upkeep. “Every particular person receives a garment in good situation, as if it have been the primary time it had been used,” Assens mentioned. Clients should purchase any severely broken merchandise.

Trent gives distinctive leases and purchases of clothes, together with a month-to-month subscription of 145 euros. This subscription, accessible within the retailer, offers steady entry to chose file components, selling loyalty and decreasing impulsive consumption. “The month-to-month subscription is open to all … carry designer items to extra folks,” Assens defined. It’s geared toward these on the lookout for a acutely aware different to clothes.

Luxurious is shared

Laia Cuscó, Cpo, cures a spread from road garments to tailoring and equipment, prioritizing aesthetics and ethics. “We work with designers that we admire for his or her proposal, their dedication to accountable manufacturing or their narrative,” mentioned Assens. The shop presents cult manufacturers and fewer identified, attracting an exploratory clientele.

Impartial, rising and luxurious designers are offered each on-line and within the retailer. “We wish our prospects to entry clothes that may not discover in typical shops.”

The shop is open for exploration and Strive-Ons, with free adjusting room reservations for a personalised expertise. Cultural occasions, talks and trend parades enhance the imaginative and prescient of dressing as an expertise.