J.Lindeberg to launch first ladies’s style assortment subsequent yr, teaser marketing campaign begins

J.Lindeberg of Sweden is transferring to ladies’s garments. The Swedish model that’s recognized thus far for its ladies’s and girl garments linked to sports activities, however its style strains just for males, will launch its first ladies’s style assortment in January subsequent yr.

The 30 -year -old label stated it’s “a key step within the steady evolution of the model in direction of a way of life model.”

Since 1996, J.Lindeberg has joined the worlds of sport and style via his golf, snowboarding and tennis garments and already has a foundation in ladies’s clothes via excessive efficiency collections for these particular sports activities. And he stated that the brand new RTW line “is predicated on that impulse, providing an acute and versatile closet designed for contemporary lives in fixed movement.”

We’re instructed that the gathering displays its Roots Scandi “whereas trying outwards with a progressive and world mentality. It speaks to folks with excessive expectations, who carry energetic lives and count on their garments to replicate that impulse. Each bit is made to help dynamic routines, from metropolis streets and inventive areas to the membership home, mountains and past.”

Regardless of not being launched worldwide for an additional six months, “to construct an early impulse, J.Lindeberg is inflicting the gathering via key world profiles, such because the Georgia Fowler mannequin, I would love Inglander, Gabrielle Richardson and Stella Xu, which provides an early imaginative and prescient of essentially the most distinguished types in actual way of life settings.” The whole marketing campaign can be launched nearer to the launch.

The information is available in a yr when the model focuses largely on world growth. In April, he opened his largest flagship retailer up to now in Seoul, South Korea. With the 5 flooring within the Gangnam district, the brand new area was a major step within the growth of the model to the Asian market with South Korea one of many quickest rising markets for each sports activities and style, “changing into a strategic location for the final retail funding of J.Lindeberg.”