Bershka’s new flagship redefines the retail expertise
Bershka reveals a brand new emblematic retailer within the coronary heart IbizaConventional redefinition retail Idea with a sculptural, sensory house, conceived as a dwelling atmosphere. Developed in collaboration with structure and inside design studio DivisionThe shop is faraway from the standard retail typologies, positioning itself as a hybrid atmosphere influenced by the social and cultural context of the island and resonating with the Z and Technology Alpha. Positioned in Avinguda Bartomeu de Roselló, 28-30, the undertaking is organized in two distinct volumes, with impartial inputs; Bershka girl who covers 354 sq. meters, and the Bershka man occupying 126 sq. meters. Every house is designed with its personal narrative, rigorously cleaned to enhance the person’s expertise and create a sense of discovery.
Girl bershka | All the pictures sort of bershka
Within the feminine retailer, the circulation is structured round a metallic with a big -scale peppermint, referred to as lingu (“The Lingot”). This linear intervention is remodeled by the inside, functioning concurrently as a walkway, show system and immersive expertise. As the shoppers transfer by house, he reveals clear vigns, culminating in an appropriate room space with translucent pink gentle, playful, wrapped and designed unmistakable for social sharing. The boys’s retailer, though extra compact within the floor, makes use of verticality within the type of a double quantity to generate an area influence. A central column serves as an organizing ingredient, round which the personalised furnishings is organized to outline the areas and areas. The variation of the fabric and the directional inexperienced lighting characterizes the mounting rooms, strengthening a definite id inside the basic expertise of the shop.
For each interiors, Design group Use a palette of restricted supplies targeted on neutrality and tactility. The finishes embody the limestone, the spray concrete, the white acrylic and the marble ground in Terrazzo. The lighting techniques are calibrated to stability the immersive results with the purposeful readability, combining directional and diffuse sources.
Girl bershka
Retailer house for configurable initiatives for Bershka
Externally, the facade establishes the continuity between the 2 volumes by a typical limestone remedy, differentiated by tone, simpler on the ladies’s and grey retailer on males. A unified cover develops the 2 entrances, creating a visible and architectural connection between areas.
The brand new emblematic retailer Bershka Ibiza El Departamento presents a redefinition of the retail atmosphere as a configurable and multi -layer platform. As an alternative of emphasizing the transactional perform alone, the design incorporates parts that encourage exploration, involvement and use. The result’s a cohesive system of architectural and inside gestures that align with the technique of retail in evolution of the model.
Girl bershka
Girl bershka
Girl bershka
Girl bershka
Girl bershka
Girl bershka
The person Bershka
The person Bershka
The person Bershka
The person Bershka
Undertaking info:
title: Bershka ibiza emblematic store
architect: Division | @Division.studio
Lead architects: Alberto Eltini and María Martín
shopper: Bershka | @Bershka
Bershka space girl: 354 sqm
Bershka Man space: 126 sqm
location: Avenda Bartomeu de Roselló, 28-30, Ibiza, Spain
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Edited by: Christina Vergopoulou | Designboom