French shoppers set new file by shopping for 2.eight billion attire objects in 2024

Regredshion, a French ecological connection operator within the textile and footwear recycling sectors, has surveyed greater than 10,000 retailers and importers to attract the evolution of textiles, the footwear and footwear market in France. The survey discovered that the variety of objects offered to shoppers started to extend once more by 2024. The rise was pushed by a excessive demand for sneakers on the facet of the product class, and by pure gamers and stock authorization websites on the retail facet, whereas the resale market continued to develop additionally.

Final yr, French shoppers purchased three.5 billion new garments, footwear and linen objects at house, simply over 10 million objects per day. The variety of clothes objects purchased was 2.eight billion, 2.4percentmore. The variety of footwear objects was 259 million pairs (9.3percentmore), and linen objects at house totaled 362 million, zero.6percentmore. Within the final 5 years, whole gross sales within the sector elevated by 400 million objects on common every year.

In 2024, the earnings of the sector started to develop once more, rising by 2.9%, because it had fallen 2.three% the earlier yr. “The rationale for this was the 2 -digit inflation recorded [in 2023]that led to totally different consumption choices, “mentioned Sandra Baldini, head of the refashion shopper division, who seen a restoration impact.” Costs didn’t fall in 2024, however perceived inflation was one much less issue for shoppers, “he added.

Final yr, clothes gross sales had been pushed by males’s garments and ladies’s clothes, whereas kids’s clothes and child merchandise misplaced floor. In 2024, French shoppers purchased 42 clothes, house linen and footwear objects on common (yet one more than in 2023), of which 26 had been clothes (above one). The ladies purchased a mean of 32 clothes objects, in comparison with 19 for males, whereas each cohorts purchased three pairs of footwear every. The numbers had been steady for articles for kids at age 49, however these of infants fell between two to 76 years.

Sneakers, chains and costs

As for the garment, the quantity of shirts offered fell by three.5%, the coats fell 2%, they felt 6percentand costume in 2.2%. The opposed summer time local weather final yr and an inclination in direction of much less particular gender appears to be like additionally performed an vital function.

By way of footwear, the zero.6% improve within the variety of pairs offered was generated primarily by the sneakers (6.eight% extra), which represented 107 million of the 259 million pairs offered. Summer time footwear gross sales, the second largest section in footwear, fell 7.four%.

“If we exclude pure gamers and stock authorization websites, the quantity of things offered didn’t improve,” mentioned Baldini. The articles offered by these two forms of retailers grew 29.9% and 10.three% respectively. The development was totally different for chains based mostly within the facilities of cities and buying facilities (which grew 2.eight%), for chains outdoors the town (zero.6percentmore), and particularly for groceries of groceries within the mass market (5.1percentless).

Second -hand merchandise

For the primary time, Reengash has analyzed the amount of second -hand merchandise offered in France, utilizing knowledge 2023. In whole, 63,500 tons of textiles and footwear had been offered second -hand, equal to a market share of seven.1%. Within the interval, French shoppers purchased a mean of seven.three used objects. Greater than a 3rd of French shoppers mentioned they’ve modified the resale market, with 11% of them utilizing it solely, in line with the information collected by Kantar in a survey of 12,000 shoppers.

The place are you shopping for these merchandise? In 46% of circumstances by a C2C website, reminiscent of Leboncoin and particularly Vinte (with 17,600 tons of merchandise offered), but additionally enormously by gross sales of automobile boots and flea markets. The final channel sells 11,000 tons of merchandise per yr, primarily kids’s clothes.

French shoppers purchase 33% of their second -hand objects by social financial system and solidarity operators (SSE), and 21% by B2B gamers, together with clothes manufacturers and second -hand specialists.

Kantar’s figures present that the typical worth of a second -hand merchandise is € 9.50 (in comparison with € 15.60 on common for a brand new merchandise). The identical worth is € 15 for an merchandise bought by second -hand B2C gamers, € 9 by C2C and € three specialists by SSE operators. A few of these channels are extraordinarily reasonably priced. “However the resale market is rising in significance, because of websites like Vinted, and this might enable [these operators] To promote at larger costs, ”mentioned Véronique Allaire-Spitzer, head of the Refashion Regeneration Division.