Guess co-founder Paul Marciano: ‘In vogue, every single day is a problem’

At its opening ceremony on Tuesday, June 17, the Florentine Male Vogue Honest awarded the “Pitti Immagine Uomo 2025” Award to guess, within the presence of Paul Marciano, who co -founded the American denims model along with his brothers in 1981, and his son Nicolai, who represents the brand new era inside the firm.

Marciano defined how the model took off with the opening of a boutique in Florence. This was the primary location of the model in Europe, which allowed it to be impressed by the Italian model and, above all, to speed up its enlargement to realize gross sales of $ three billion (simply over 2.7 billion euros).

Aside from the press convention, the businessman spoke with Fashionnetwork.com in regards to the keys to his success and his imaginative and prescient of the present vogue market.

Fashionnetwork.com: What’s it prefer to handle a vogue firm?

Paul Marciano: Day by day is a problem, however every single day is thrilling, within the sense that you simply at all times discover a resolution. The truth is, there are challenges in every part, with customs duties, with worldwide conflicts, and many others. What’s new as we speak? There may be nothing new! It has at all times been so for the reason that starting of the corporate. At some point there’s a disaster with banks, one other with the market, one other with a conflict. We adapt. We at all times say ‘we adapt and deal with’. That is what the style enterprise is about. However it isn’t straightforward every single day. It have to be cautious and really conscious of all each day challenges.

FNW: What’s crucial factor to proceed?

PM: An important factor for me is at all times sustaining and defending individuals who work round them. Human capital is the true worth of an organization. The product is essential, however for me, individuals who run the corporate are crucial ingredient as a result of they’re the soul, the guts of the enterprise. With out that soul, you aren’t getting anyplace.

FNW: How do you see the style market presently?

PM: The context remains to be difficult. There may be nonetheless a brand new conflict that exploded three days in the past. However in the long run, it’s so every single day. When a disaster ends, one other begins. I feel that regardless of every part, vogue will preserve its place. Individuals will proceed all in favour of vogue if they continue to be loyal and trustworthy to their model. You should not suppose you are able to do every part for everybody. You may’t. It doesn’t exist. We’ve got to stay near our customers, ask us why they arrive to purchase our model, keep trustworthy to our rules and keep the impulse.