A $ Rocky was named Ray-Ban’s first inventive director following his top quality authorized cost. The rapper and trend icon will convey its distinctive imaginative and prescient to Ray-Ban studios, guiding inventive tasks and outlining the model’s future picture and design. His first undertaking, “Blacked Out assortment”, will begin in April, with iconic frames redesigned with new forms of lenses. Ray-Ban’s president Leonardo Maria del Vecchio praised Rocky’s skill to push the borders and align the model’s innovation values, pioneering and braveness. This appointment marks a major stage for each Rocky and Ray-Ban.
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