Amiri has offered his marketing campaign earlier than falling 2025, naturally impressed by Los Angeles.
“This assortment is about capturing the poetry of Hollywood in the summertime, a property of the hillside in Golden Hour, the relaxed glamor of a star in his own residence and the tactile refinement of the traditional interiors of Hollywood,” mentioned the founder and artistic director Mike Amiri to WWD in an unique assertion. “It’s a deeply rooted story within the spirit of our metropolis and one that may at all times encourage us.”
The marketing campaign previous to the autumn of Amiri.
Courtesy of Amiri/Bon Duke
The pictures seize idealized summer time scenes in Los Angeles, which Amiri calls dwelling. Just like the autumn 2025 assortment (exhibiting leather-based, satin and velvet in wealthy tones), it’s previous to the autumn within the territory of the 70s, however this line is made for the times bathed by the town solar and the nice and cozy summer time nights.
Amiri continues to supply go well with, with elongated and relaxed tailoring, in addition to crochet and tissues. The gathering consists of night time clothes that embrace figures (together with the heads), the anguished jersey t -shirts that mimic classic designs and outer clothes with customized patches, together with Amiri companies as motorcyclist jackets, bandana prints (this time, is bleached) and its “ma quad” monogram. There’s a new gentle denim, made in Italy, with a gentle and worn look. Some denims are adorned with crystals, whereas others have a classic and aged look.
The marketing campaign previous to the autumn of Amiri.
Courtesy of Amiri/Bon Duke
The equipment embrace a truck driver, a small bag and a digicam field, with some with the identical “ma quad” monogram. The marketing campaign highlights the brand new glasses assortment, which contains gold -plated motifs, with traditional rectangular shapes and aviator types, one other wink to the 70s.
The marketing campaign was filmed by Bon Duke, with a Maxim Jazek and Styling’s set design by Michael Vásquez. The fashions offered are Lara Menezes, Rapha Keijzer, Lainey Hearn, Saul Symon and Kaplan Hani.
The marketing campaign previous to the autumn of Amiri.
Courtesy of Amiri/Bon Duke