Thursday, June 12, 2025
Vacation Inn by IHG He’s celebrating his 50th anniversary With a daring and refreshing transformation geared toward redefining the fashionable journey expertise. The milestone not solely honors the model’s dependable hospitality legacy in Hong Kong in 1975, but in addition introduces its renewed model proposal, ‘The brightest facet of the journey’. This initiative displays the continual dedication of Vacation Inn to offer honest service, emotional connection and joyful journeys, which impacts that the subsequent technology of vacationers continues to expertise consolation, heat and care in every keep.
Vacation Inn celebrates 50 years in Gran China with a brand new imaginative and prescient and emotional tribute to generations of vacationers
IHG Resorts & Resorts’ Vacation Inn is marking a notable milestone: 5 a long time of excellence in hospitality in Gran China. Since he first opened its doorways in 1975 with the golden mile of Vacation Inn in Hong Kong, the model has grow to be a dependable service image, heat welcome and household consolation for vacationers all through the area. Now, when he enters his 50th 12 months, Vacation Inn is marking the start of a brand new chapter with the launch of a renewed model promise entitled “The brightest facet of journey”geared toward redefining the visitor’s expertise for the longer term.
To commemorate this golden anniversary, Vacation Inn has appointed the acclaimed actress Cecilia Yip as her official ambassador of the model. With this announcement, the model is beginning a honest celebration that unites generations by inviting visitors to reconnect with important moments they’ve skilled in Vacation Inn Resorts over time.
Within the middle of this anniversary celebration, there’s a sequence of transferring brief movies, impressed by actual visitors that cowl a number of areas of life, from company vacationers and younger adventurers to multigenerational households and senior visitors. These cinematographic bullets goal to replicate the final dedication of the model with the reflective service, the emotional connection and the consolation that’s felt at dwelling.
Along with the movies sequence, Vacation Inn will launch a particular resorts exhibition tour of China. This immersive initiative can have enticing amenities, nostalgic pictures and chosen reminiscences that spotlight the shared journey between the model and its visitors. The exhibition is designed to revive reminiscences appreciated whereas reinforcing the legacy of probably the most honest hospitality of the model.
Within the final fifty years, Vacation Inn has grow to be greater than a lodge: it has grow to be a trusted companion throughout numerous moments of life, from household holidays and business milestones to conferences and first adventures overseas. The anniversary marketing campaign not solely honors this legacy, but in addition appears in direction of a brighter future, one by which Vacation Inn continues to be a relentless within the evolutionary journey panorama of the Gran China.
With “the brightest facet of the journey” as its new information gentle, Vacation Inn stays dedicated to providing a stimulating keep expertise, one by which the heat, sincerity and real care form the journey of every visitor.
Cecilia Yip joins the celebration of the 50th anniversary of Vacation Inn to share the honest pleasure of journey
Amada for her elegant presence on the display and emotionally wealthy performances, the well-known actress Cecilia Yip brings her attribute heat to the celebration of the 50th anniversary of Vacation Inn. A determine appreciated in Chinese language cinema, its real and accessible conduct displays the values within the coronary heart of the Vacation Inn model: authenticity, kindness and important human connection.
In honor of this milestone, Vacation Inn has invited Cecilia Yip to take the middle of the stage in her sequence of commemorative brief movies, which captures the spirit of “the brightest facet of the journey.” Via its lens, the general public can be invited on a nostalgic journey, one which highlights the tender reminiscences, the completely satisfied conferences and the honest hospitality that Vacation Inn have outlined throughout generations.
Because the narrator narrator on this particular anniversary undertaking, Yip serves as an emotional information and anchor, which makes the final connections between the model and its visitors come true, whereas celebrating the small moments which have had a terrific influence within the final 5 a long time. His participation provides a private and honest dimension to the marketing campaign, reaffirming the place of Vacation Inn not solely as a lodge, however as a part of the appreciated reminiscences of life.
Mrs. Cecilia Yip shared: “Vacation Inn has at all times had a particular place in my coronary heart. It’s not only a place to remain: it’s the place the grins come from the center, and the place the wants of the visitors are actually understood. Both throughout filming or whereas I journey, I’ve had many memorable stays within the vacation inns in all cities. Inn, and I hope every visitor can discover their very own sense of peace and happiness on their journey.”
A brand new period begins when Vacation Inn marks 50 years with a honest celebration in Shanghai
On June 10, Vacation Inn marked an essential milestone with a heat and memorable celebration held within the iconic Shanghai movie artwork middle. The occasion welcomed the estimated visitors, companions and followers of the model for a very long time, with the actress and ambassador of the Cecilia Yip model making a particular look to commemorate this defining chapter within the historical past of Vacation Inn.
The evening had a specifically cured exhibition, giving life to transferring reminiscences and the experiences of the true visitors of the a long time. Exhibiting genuine moments of connection and pleasure, the exhibition highlighted how Vacation Inn has remained a big a part of the lifetime of vacationers throughout generations. The visitors walked via visible tales and nostalgic exhibitions that paid tribute to the wealthy legacy of the model’s hospitality.
The spotlight of the evening was the premiere of the Quick Movie Collection of the 50th Anniversary of Vacation Inn. The gathering, which consists of 4 emotionally resonant movies, portrays real tales extracted from the lifetime of enterprise vacationers, households, pals of a lifetime and visitors senior. These vignettes replicate the every day however extraordinary types that the model continues to make journeys brighter. So as to add a private contact, the true -life folks behind these tales, each the visitors and the workers, had been current on the occasion to share their journeys and the influence vacation inn had of their lives.
Mr. Jerome Qiu, Operations Director of IHG Higher China, delivered an inspiring opening speech that tracked the 5 a long time of Vacation Inn within the area. He talked concerning the sturdy mission of the model to convey folks nearer and emphasised how their skill to evolve and reply to the altering wants of vacationers has saved it related in all generations.
With an unwavering strategy in folks, warmth and connection, Vacation Inn continues to embody its renewed model promise,“The brightest facet of the journey.” Because it embarks on this new period, the model remains to be devoted to spreading extra smiles, creating important moments and enriching the journey expertise of every visitor within the coming years.
Mrs. Rita Jiang, Director of Advertising and Advertising, IHG Higher China, saying:“As the primary IHG model to enter the Gran China, Vacation Inn has been a trusted companion for traveler generations for the reason that opening of Vacation Inn Golden Mile Hong Kong in 1975. At present, Vacation Inn and IHG proudly mark 50 years within the area, and the model has greater than 230 open resorts or within the China pipe. This not solely displays the fixed development of the model, but in addition reinforces our confidence available in the market and our lengthy -term dedication to evolve with the instances. We’re delighted to affiliate with Mrs. Cecilia Yip right now of milestones to share the heat and lasting sincerity of the model. Wanting in direction of the longer term, we are going to proceed to deepen concepts, increase innovation and enrich Vacation Inn expertise, illuminate extra new journeys for our visitors with every smile. “
HOLIDAY INN DE IHG Mark 50 years of hospitality management in Gran China with a daring model reinvention, hugging ‘The brightest facet of journey’ To redefine the experiences of the visitors for the longer term.
